A Good Leader?
by Simon. Average Reading Time: less than a minute.
“A good leader is not someone who has an answer to everything; a good leader is someone who achieves results through a team effort” – Anonymous
“A good leader is not someone who has an answer to everything; a good leader is someone who achieves results through a team effort” – Anonymous
A while ago a colleague of mine asked me the question “Do you consider your self to be a leader or a manager?”. Initially I responded that I thought myself to be a manager as an important aspect of my role is managing expectations, ideas and developments of an internal CRM system. However, a debate ensued as my colleague believed me to be more a leader than a manager and now I am not so sure which one I am!
Google’s mantra of “Don’t Be Evil” is all well and good, but it doesn’t equate to “Always Be Good”!
Marketers (and all human beings) are well trained to follow the leader. The natural instinct is to figure out what’s working for the competition and then try to outdo it – to be cheaper than your competitor who competes on price, or faster than the competitor who competes on speed.