by Simon. Average Reading Time: less than a minute.
Typography is the art and technique of arranging type, which involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
The following infographic provides a quick and easy way to understand the various elements of typography.
Many people who have worked on websites know that standard HTML and CSS allows the webpage author to assign any font of their choosing to a text element on a page. However, they also know that there is no guarantee that the element will show the desired font, as the browsing user may not have the same font, or set of fonts, installed on their local system. More often than not, only a set of “common” fonts are installed, for example Arial on the PC and Helvetica on the Mac. This has been a significant issue which has been addressed by two methods: the Fahrner Image Replacement (FIR) method and the Scalable Inman Flash Replacement (sIFR) method.
Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going.
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites.