Simon Whatley

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Secure Your WordPress Installation Posted on Wednesday, 11th August 2010 in Development: Security is often an overlooked aspect of blogging, but a few minutes making sure things are secure can save you hours and hours of 'fixing' if someone decides to mess with your site. Read "Secure Your WordPress Installation" more
Web Content Manager – Sweatshop.co.uk – Leading Specialist Running Retailer Posted on Wednesday, 11th August 2010 in Miscellaneous: Sweatshop has an exciting opportunity for someone to join the E-commerce team to help drive online sales growth for Sweatshop. The key responsibilities of this role are producing and managing email marketing campaigns, creating and editing content for the website and working on website development projects in conjunction with the Head of E-commerce and external web developers. Read "Web Content Manager – Sweatshop.co.uk – Leading Specialist Running Retailer" more
An Introduction to the Semantic Web Posted on Friday, 18th June 2010 in Semantic Web: The Semantic Web is a web of data. There is lots of data we all use every day, and most of it is not part of the web. I can see my bank statements on the web, and my photographs, and I can see my appointments in a calendar. But can I see my photos [...] Read "An Introduction to the Semantic Web" more
When to use Sub-domains versus Sub-directories Posted on Thursday, 17th June 2010 in Search: The decision to utilise a sub-domain, sub-directory or even a microsite is simply an architectural decision, but one that is often compounded with a marketing decision. In general, sub-directories are used to describe what individual pages are about while sub-domains and microsites are used to describe what an entire site is about. Read "When to use Sub-domains versus Sub-directories" more
Segment your Google Analytics with Profiles and Filters Posted on Thursday, 27th May 2010 in Analytics: Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read "Segment your Google Analytics with Profiles and Filters" more
13 Google AdWords Tips and Tricks Posted on Tuesday, 25th May 2010 in Marketing, Search: Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense. Read "13 Google AdWords Tips and Tricks" more
What Twitter’s Promoted Tweets Business Model Means to the Ecosystem Posted on Wednesday, 28th April 2010 in Social Media, Strategy: In early April, Twitter launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which Tweets will appear measured by Twitter’s new metric called “resonance”, which factors in behaviours like the retweets, @mentions, #hashtags and avatar clicks. Brands can now purchase CPM based adverts to promote these popular tweets at the top of a Twitter search term — even in categories they aren’t well known in, influencing awareness. Read "What Twitter’s Promoted Tweets Business Model Means to the Ecosystem" more
Segmenting Your Social Media Strategy Posted on Tuesday, 27th April 2010 in Social Media, Strategy: If you belong to a medium or large company, there are some real advantages for segmenting your Twitter strategy. Delphine Remy-Boutang, Social Media Marketing Manager at IBM, offers some insights. Read "Segmenting Your Social Media Strategy" more
Tweet-specific Language Posted on Friday, 23rd April 2010 in Social Media: Over time Twitter, or more accurately, Tweets have acquired a unique lexicon of their own. Some of the volcabulary has been around since the dawn of Twitter — like @username at the beginning of a Tweet — whilst others are relatively recent — such as lists — but all of them make the language of Tweets unique. Read "Tweet-specific Language" more
Using Google-Hosted JavaScript Libraries with WordPress Posted on Tuesday, 13th April 2010 in Development: With the announcement that Google will be including page loading times as part of it’s SERPs ranking algorithm, it has become increasingly important to optimise your use of 3rd-party libraries such as jQuery. Read "Using Google-Hosted JavaScript Libraries with WordPress" more