Whatterz


Get your Website’s Video Content onto the Search Engines

by Simon. Average Reading Time: almost 2 minutes.

Given the option, most people prefer to watch a video than read good old fashioned text. Therefore, it’s no surprise that video sites such as YouTube, Vimeo and DailyMotion are increasing in populatrity, with YouTube inparticular being recently ranked the third most popular website in the world by Alexa.

Anticipating the need to find video content online, the major search engines (Google, Yahoo and Bing) have created their own video search engines. These spider the web for unique video content and publish it in their video sections.

An interesting and cool result of this is that, instead of posting normal text listings, the search engines publish thumbnail screenshots of the videos on the search engine results pages (SERP). The thumbnail enables users to see what kind of video they can expect to see, before actually viewing it.

Universal search — a system that blends image, video, news, blog, local and traditional search to form a more complete experience and result set — is now integral to all three major search engines. Listings that have video thumbnails have been proven to receive a much higher click-through rate than traditional text listings.

So, how can you get your pages listed with video thumbnails?

  1. Embed your video onto your web page using any number of methods. For example, you could use Flash video, Windows media video, Quicktime, Ogg Theora amongst others. As a point to note, you shouldn’t use a third-party video site — such as YouTube, Vimeo and DailyMotion — for this; the video must be unique to your website.
  2. Create a thumbnail of the video for indexing.
  3. Create four meta tags on the web page that displays the video:
    <meta name="medium" content="video" />
    <meta name="video_type" content="application/x-shockwave-flash" />

    Replace application/x-shockwave-flash with whichever video format you’re using.

    <meta name="video_height" content="280" />
    <meta name="video_width" content="460" />

    Replace the height and width dimensions with those specific to your video.

  4. Create a video sitemap and submit it to the search engines. Google and Yahoo have a clear video submission process, whereas Bing does not, so you should submit to Bing in the normal way.

If your page is already in position one for a keyword, that listing will gain a thumbnail once you have optimised it for video. You’ll also get increased time on site and possibly page views, afterwhich you can develop a better conversion-rate strategy.

This article has been tagged

, , , , , , , ,

Other articles I recommend

Google, Yahoo and Microsoft Webmaster Tools

The first step to increasing your site’s visibility on the top search engines such as Google, Yahoo! and MSN is to help their respective robots crawl and index your site. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file. Conversely and importantly, webmasters can also notify the search engines about the existence and importance of pages with a sitemap.xml file

Canonical URLs – What Are They All About?

Carpe diem on any duplicate content worries: Google, Yahoo and Microsoft now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.

How to Optimise Your Social Media Profile

Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO).

  • http://pulse.yahoo.com/_7RKBQ6KS2IU3NPJYCLSOTDZTAY Christine mae Chan

    I was greatly interested with what you have shared today.Its my pleasure to visit your website.Its good and thank you for this. The primary advantage of SEO over any other type of internet marketing is found in the long-term aspects. Once your site is ranked in the top 10 for your keyword phrase, you should be able to keep it there with a minimum of fuss. This means that you will receive free traffic from prospects 24 hours a day, seven days a week, 52 weeks a year for as long as you keep your site up.
    Website Designer Fort Lauderdale, Fl | SEO in Miami