In early April, Twitter launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which Tweets will appear measured by Twitter’s new metric called “resonance”, which factors in behaviours like the retweets, @mentions, #hashtags and avatar clicks. Brands can now purchase CPM based adverts to promote these popular tweets at the top of a Twitter search term — even in categories they aren’t well known in, influencing awareness.
Tags: advertising, analysis, Jeremiah Owyang, Marketing, matrix, model, Promoted Tweets, search pages, Social Media, Twitter
Customer wooing styles: People often ask the difference between how a public relation expert goes about wooing customers versus an ad agency, a designer, etc. In his top-selling book Zag: The No. 1 Strategy of High-Performance Brands, Marty Neumeier summarizes the differences in this tongue-in-cheek visualisation.
Tags: advertising, brand, branding, Graphic Design, Marketing, Marty Neumeier, PR, public relations, telemarketing
Advertising and finding work as a freelancer has the potential to be extremely painful and difficult. However, having made the decision to go freelance, it is likely you are actually good at what you do, which gives you a great headstart.
Tags: 99Designs, advertising, adwords, Adwords service, affiliate links, amazon, business directories, ColdFusion, complicated accounting, contractor, ebay, equivalent search marketing service, freelance, freelancer, Freelancing, Google, lemon foundation, online brand, online business directories, programmermeetdesigner, ready-built network, search engines, sitepoint, temporary, the Lemon Foundation, Thomson, thomson local, touch local, web development resource, yell.com