- Ten Steps to Personas
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Thursday, 5th November 2009
Personas are fictional characters created to represent the different user types within a targeted demographic that might use a site or product. Personas are useful in considering the goals, desires, and limitations of the users in order to help to guide decisions about a product, such as features, interactions, and visual design. Personas are most often used as part of a user-centered design process for designing software and are also considered a part of interaction design.
Tags: Alan Cooper, communication, HCI, Human-computer interaction, Interaction design, IxD, Labelling, Lene Nielsen, Persona, personas, Process, Scenario, situation, UCD, Usability, User-centered design