You, like many people, aren’t stupid, but it’s an unfortunate fact of life that you can be fooled. Since the dawn of time, the best salespeople, rightly or wrongly, have been known to exploit vulnerabilities and weaknesses of the human mind to their own gain. Read more – ‘You’re Being Gamed’.
If like me, you’ve been struggling to understand the legalese of the Adobe ColdFusion 9 EULA, I have put together a brief and hopefully, helpful summary of what it actually means in in plain English. Read more – ‘Adobe ColdFusion 9 License Terms in Plain English’.
Advertising and finding work as a freelancer has the potential to be extremely painful and difficult. However, having made the decision to go freelance, it is likely you are actually good at what you do, which gives you a great headstart. Read more – ‘Launching Yourself as a Freelancer – Advertise and Find Work’.
Companies need to make the most of Web 2.0, and web content management tools can help firms meet user demand for interactive websites. These tools aren't simply restricted to the standard content management systems (CMS) used to publish text to a website, but tools that include file sharing, information sharing and instant messenging among others. Read more – ‘Tools to meet the Web 2.0 challenge’.
Desire lines are those well-worn ribbons of dirt that you see cutting across a patch of grass, field or park, often with nearby pavements, particularly those that offer a less direct route, ignored. In winter, desire lines appear spontaneously as tramped down paths in the snow. These paths are never perfectly straight but instead, they meander like a river this way and that, as if to prove that desire itself isn't uniform or linear and (literally, in this case) straightforward. Read more – ‘Website Success via Desire Lines’.
During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed "old hat" as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors' chequebook. Every company needed a 21st Century "Blue Sky" web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation. Read more – ‘Drive Business Change with Web 2.0’.
