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Articles tagged analysis

Quantitative Social Media Monitoring Tools (Tracking and Analytics)
Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more – ‘Quantitative Social Media Monitoring Tools (Tracking and Analytics)’.
What Twitter’s Promoted Tweets Business Model Means to the Ecosystem
In early April, Twitter launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which Tweets will appear measured by Twitter’s new metric called “resonance”, which factors in behaviours like the retweets, @mentions, #hashtags and avatar clicks. Brands can now purchase CPM based adverts to promote these popular tweets at the top of a Twitter search term — even in categories they aren’t well known in, influencing awareness. Read more – ‘What Twitter’s Promoted Tweets Business Model Means to the Ecosystem’.