Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites.
Tags: Analytics, filters, Google, Google Analytics, profiles, reporting, reports, tracking, Web analytics
Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense.
Tags: adsense, advertising campaign, adverts, adwords, Analytics, Bing, Click Through Rate, Cost Per Acquisition, Cost Per Click, CPA, CPC, CTR, geo-targeting, geotargeting, Google, Google AdWords, Internet marketing, Marketing, Return on Investment, ROI, Search, search phrase, SERPs, Yahoo
On 18th March Google announced that it had been developing opt-out functionality for its Analytics product, seemingly in response to growing unease with United States and European regulators.
Tags: advertising businesses, advertising revenues, Analytics, analytics solution, europe, Google, Google Analytics, JavaScript, Omniture, online privacy, site owners, United States, Web analytics, web analytics solution, Webtrends
Since the Adobe Integrated Runtime (AIR) was released at the end of February, we now have a stable platform on which to build desktop applications with our existing web skills. A number of people have already started and the Adobe AIR Marketplace is filling with AIR applications by the day.
So what is the big deal?
Tags: ActionScript, Adobe, Adobe Integrated Runtime, Adobe Labs, AIR, AJAX, Analytics, api, Asynchronous JavaScript and XML, bbc, Benjamin Dobler, ColdFusion, collaboration tool, designer, Desktop, desktop applications, ebay, Flash, Flex, Google, HTML, HTML & XHTML, Internet Applications, internet-ready, iphone, Kuler, less developer-centric tools, Mac, Marco Kaiser, Microsoft Vista, Nicolas Lierman, operating systems, Picnik image editor, RichFLV, Runtime ( AIR ), SearchCoders, social-interaction tool, Tweetr, Twitter, web applications, Web Browser, web screenshot tool, web skills, Web technologies, web-based suite, web-hosted application, WebKut, XML