Customer wooing styles: People often ask the difference between how a public relation expert goes about wooing customers versus an ad agency, a designer, etc. In his top-selling book Zag: The No. 1 Strategy of High-Performance Brands, Marty Neumeier summarizes the differences in this tongue-in-cheek visualisation.
Tags: advertising, brand, branding, Graphic Design, Marketing, Marty Neumeier, PR, public relations, telemarketing
In the first part of this series I talked about setting yourself up in business. The next step is to publicise yourself and your skills. At this point, it is helpful to know exactly what line of work you want to be focusing on, since you will need to target your efforts.
Tags: Adobe, aggregators, blog, blog owner, brand, branding, brightkite, ColdFusion, contractor, demo example applications, europe, freelance, freelancer, Freelancing, FriendFeed, Google, micro-blogging, micro-blogging services, Microsoft, moveabletype expressionweb, online presence, online world, plurk, search engines, socialthing, temporary, tumblr, Twitter, typepad, united kingdom, United States, wordpress, Yahoo
British web compliance expert, Magus, joins forces with BSI to raise online standards.
Tags: Accessibility, brand, British Standards, British Standards Institute, compliance, effectiveness, function, Industry, legal, Magus Ltd, online brands, online performance, organisational web standards, PAS 124, Performance, Publically Accessible Standard, search engine, search engine optimisation, SEO, The Web, Web, web accessibility initiatives, web compliance experts, Web Compliance Following, web presence, Web Standards, website