Social media is relationship and conversation media. At its core is the art of building relationships with others, human-to-human. However, you can’t be everywhere conversing with everyone at the same time. You need to pick your battles. Where you "hang out" digitally, just like any outreach and marketing program, should be driven by where your constituency hangs out. Read more – ‘Steps to a Strong Brand’.
Customer wooing styles: People often ask the difference between how a public relation expert goes about wooing customers versus an ad agency, a designer, etc. In his top-selling book Zag: The No. 1 Strategy of High-Performance Brands, Marty Neumeier summarizes the differences in this tongue-in-cheek visualisation. Read more – ‘The No. 1 Strategy of High-Performance Brands’.
In the first part of this series I talked about setting yourself up in business. The next step is to publicise yourself and your skills. At this point, it is helpful to know exactly what line of work you want to be focusing on, since you will need to target your efforts. Read more – ‘Launching Yourself as a Freelancer – Publicity’.