Articles tagged Business

Steps to a Strong Brand
Social media is relationship and conversation media. At its core is the art of building relationships with others, human-to-human. However, you can’t be everywhere conversing with everyone at the same time. You need to pick your battles. Where you "hang out" digitally, just like any outreach and marketing program, should be driven by where your constituency hangs out. Read more – ‘Steps to a Strong Brand’.
The Ninety-Five Theses of Conversation
The Cluetrain Manifesto – written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger – is a set of 95 theses organised and put forward as a manifesto, or call to action, for all businesses operating within what was suggested to be a newly-connected marketplace. Read more – ‘The Ninety-Five Theses of Conversation’.
The Pareto Principle – The 80/20 Rule to You and Me
The Pareto principle (also known as the 80/20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Read more – ‘The Pareto Principle – The 80/20 Rule to You and Me’.
Let's not Dilly-Dally: ColdFusion has its Merits
ColdFusion is 13 years old. That make makes it the daddy of the web world! It does not make it any less hip or useful than the relatively new kids on the block. Let's not dilly-dally, bicker or insult one another about which is best, which one is dying and which one is not worth the computer it is compiled on. What is important is to understand the merits of each language and decide which one best suits the application, not only in technical terms, but also in terms of time-to-market, cost of development, availability of a skilled workforce etc. Read more – ‘Let's not Dilly-Dally: ColdFusion has its Merits’.
How to Protect Your Website from a Malicious Attack
Every seasoned developer will know that protecting your website from a hacker is a top priority, whether for your own reputation or for maintaining your company's reputation and log-term revenue prospects. Read more – ‘How to Protect Your Website from a Malicious Attack’.
Online Social Networks: Everywhere, Yet Nowhere
In the late 1990s, a large multi-national technology corporation, hoping to become a major force in online advertising, bought a small start-up in a sector that was believed to be the "next big thing". That corporation was Microsoft and the start-up was Hotmail. Hotmail and Microsoft established web-based email as a must-have application for personal use. The addition of Hotmail to the Microsoft inventory promised to increase the companies online revenues that were being dominated by Yahoo!, Google and AOL amongst a host of others. Read more – ‘Online Social Networks: Everywhere, Yet Nowhere’.
Open Standards: Break Down Those Walls
On the Web, a walled garden is an environment that controls the user's access to Web content and services. In effect, the walled garden directs the user's navigation within particular areas, to allow access to a selection of material, or prevent access to other material. Read more – ‘Open Standards: Break Down Those Walls’.
Software Engineering … The Other Way
Software development is an often complex affair, beset by a multitude of difficulties ranging from talentless developers, feature bloat, stakeholder politics and poor planning. Read more – ‘Software Engineering … The Other Way’.
Online Payment Processors
Accepting electronic payments is essential to modern business. The UK is currently Europe's largest ecommerce economy with two-thirds of consumers having shopped online. The power of the Internet continues to grow with 27.7 million UK adults having used the Internet in the last year. Current predictions believe that the rate of growth of Internet sales will see this channel occupy 15% of retail sales by 2010. Read more – ‘Online Payment Processors’.
Leader or Manager?
A while ago a colleague of mine asked me the question "Do you consider your self to be a leader or a manager?". Initially I responded that I thought myself to be a manager as an important aspect of my role is managing expectations, ideas and developments of an internal CRM system. However, a debate ensued as my colleague believed me to be more a leader than a manager and now I am not so sure which one I am! Read more – ‘Leader or Manager?’.