Sweatshop has an exciting opportunity for someone to join the E-commerce team to help drive online sales growth for Sweatshop. The key responsibilities of this role are producing and managing email marketing campaigns, creating and editing content for the website and working on website development projects in conjunction with the Head of E-commerce and external web developers. Read more – ‘Web Content Manager – Sweatshop.co.uk – Leading Specialist Running Retailer’.
Social media marketing has three important aspects. The first revolves around creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing via an advert or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally. Read more – ‘Thoughts on a Social Media Marketing Strategy’.
A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application. Read more – ‘The Four C's of Community’.
You're a YouTube addict with a serious amount of uncut video footage that you want to upload. If you want to transform that footage into an Oscar winning video clip that will be viewed millions of times, you'll need to do a little editing. But buying editing tools isn't a cheap pasttime. Read more – ‘Online Video Editors’.
During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed "old hat" as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors' chequebook. Every company needed a 21st Century "Blue Sky" web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation. Read more – ‘Drive Business Change with Web 2.0’.
The Web Accessibility Toolbar, provided by the Accessible Information Solutions (AIS) team at the National Information and Library Service (NILS) , Australia, is a tool for advanced users or web developers, that helps to examine the structure, components and accessibility features of any given web page. It installs as an Internet Explorer (version 5+, Windows) toolbar and offers several integrated tools to inspect style sheets, tables, frames, images and more, as well as a wide variety of tests and features that are provide by other web sites, including link checks, HTML validation, page download speed, colour simulations, page resolutions and much more. A nice toolbox for web developers. Read more – ‘Web Accessibility Toolbar’.