Friends are an extremely important part of most people’s lives. The question Who are your friends?, is continually asked across The Web through applications that form part of the social media phenomenon. If you join Twitter or Facebook, one of the actions you are almost immediately asked is to identify your friends. But relationships in a digital world are not so absolute. Read more – ‘The Spectrum of Online Friendship’.
The development of the internet and the web, and of search engines, has led to users doing their own searching. In the Web 2.0 environment users are now also doing their own content creation and information management. Because folksonomies develop in Internet-mediated social environments, users can discover who created a given folksonomy tag, and see the other tags that this person created. In this way, folksonomy users often discover the tag sets of another user who tends to interpret and tag content in a way that makes sense to them. The result is often an immediate and rewarding gain in the user's capacity to find related content. Read more – ‘Taxonomy of Folksonomies’.
During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed "old hat" as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors' chequebook. Every company needed a 21st Century "Blue Sky" web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation. Read more – ‘Drive Business Change with Web 2.0’.