Human beings are social creatures–not occasionally or by accident, but always. Sociability is one of our core capabilities, and it shows up in almost every aspect of our lives as both cause and effect. Society is not just the product of its individual members; it is also the product of its constituent groups. The aggregate relations among individuals and groups, among individuals within groups, and among groups forms a network of astonishing complexity.

Clay Shirky, Here Comes Everybody, 2008

Unlike real-world friendships, The Web has affected the number of relationships you can have and maintain and the intimacy of those relationships, enabling us to create different types or groups of friends. The astonishing complexity that Clay Shirky identifies is suddenly made infinitely more complex and abstract through digital media.

We now have communication tools that provide the flexibility to match our social needs and as a result are discovering new ways to make friends. These tools — better known as social media or social software — provide us the ability to share, cooperate with one another and indeed take collective action, all outside the traditional clubs and groups to which our parents would have been acustomed. These tools have had a profound affect on how we distinguish or describe friendship.

An online friendship is better described along a spectrum defined by the actions people take and how we feel about them.

Mike Arauz (permalink)

Mike Aruz identifies 7 stages of online friendship in the above visual. These are:

1. Passive Interest — This is the easiest level of engagement. It asks the least of your friends, and achieves the least commitment from us. But, it’s the crucial starting point. I follow my curiosity to you, I’m interested in what I find, and I choose to pay attention. This stage is epitomised by repeated visits to profiles, blog readers, and the so-called fans and followers.
2. Active Interest — This is when I care enough to let you know that I care. It’s a small step, but a big opportunity for you to identify key members of your audience who are candidates to move along the spectrum. We don’t yet expect a response, we’re just letting you know that we’re listening. This is commonly experienced on Twitter, where you can respond to my tweets, even if I’m not actively following you. I can then decide whether you’re worth looking up. It’s really the starting point of a conversation; Hey I’m interested in what you have to say, you may be interested in what I have to say.
3. Sharing — At this point the audience member starts to become a fan. You and your work become part of my identity as I use it to talk to my own friends about what interests me. I also have made myself more valuable, because I am now partly responsible for the spread of your ideas. This is typified by retweeting comments and links, using social bookmarks to save useful web pages and posting references and content to my own websites and social network profiles.
4. Public Dialogue — This is the first phase that requires action on your part. I have either demonstrated an Active Interest or have Shared your work with my own friends. You foster a relationship by responding to my interest in a public forum such as Twitter and to some extent Facebook. By doing so, you make the rest of your friends aware of my existence, and welcome me to the group. This is signalled by @replies in Twitter, referrals in a blog post, references posted on other [important] websites and profiles.
5. Private Dialogue — At this step, we begin to transform mutual interest into mutual trust. This really is the “major hurdle” that has to be overcome for a “digital friendship” to really mimic those found in the real world. We are willing to share thoughts, ideas, experiences with each other directly. We trust each other with direct access, which has increasing value in an increasingly always-on world. Direct messages on Twitter are just the beginning. At this stage we freely exchange private contact details such as mobile phone number and email address, which allows us to take the conversation beyond the social networks and into a more intimate realm.
6. Advocacy — At first glance, Advocacy looks a lot like Sharing. But, the crucial difference is that Advocacy means that I am making an explicit recommendation of you to my friends. I am in effect putting my reputation on the line for you; there is the implied understanding that with this recommendation comes the obligation not to let me down. It’s too easy now to simply share, all it takes is one click on your bookmark tool bar. Choosing to actually say, “This is important. It’s worth my friends’ time. And I’m willing to risk my own reputation to convince my friends to check it out.”
7. Investment — The pinnacle of online friendship. This is the most difficult achievement to recognise or quantify. But it’s the most important because it represents the willingness of your friends to take action on your behalf. Investment may not be entirely altruistic since your wins may become my wins. It’s a little like the self-propagating “old boys” or alumni network, which, while sometimes seen in a negative light, are successful in maintaining and extending relationships.

Some people have several hundred Facebook friends, thousands of blog readers and tens of thousands of Twitter followers; I’m thinking more @stephenfry than @whatterz here! Where these relationships were once considered merely an audience, they are developing into what people are now considering as friendships. I’m not so sure friendship is really the right choice of noun quite yet, since offline interactions are still important, but people who can cultivate meaningful relationships online have a lot to teach not only other people, but brands who are trying to figure out how they fit into the world of social media.

The following list provides examples of sites which include some form of user-based tagging:

Blogs

Technorati: http://technorati.com

Bookmarks

Delicious: http://del.icio.us

Books

Librarything: http://www.librarything.com

Emails

Gmail: http://mail.google.com

Events

GoingToMeet: http://www.goingtomeet.com

People

Tagalag: http://www.tagalag.com

Pictures

Flickr: http://www.flickr.com

Podcasts

Odeo: http://odeo.com

Videos

YouTube: http://www.youtube.com

Tagging of course is not a new concept, especially to librarians, indexers and classification professionals. What is new is that the tagging is being done by everyone, no longer by only a small group of experts, and that the tags are being made public and shared. This is the concept of Folksonomy.

A folksonomy is a user-generated taxonomy used to categorize and retrieve web content such as Web pages, photographs and Web links, using open-ended labels called tags. Typically, folksonomies are Internet-based, but their use may occur in other contexts. The folksonomic tagging is intended to make a body of information increasingly easy to search, discover, and navigate over time. A well-developed folksonomy is ideally accessible as a shared vocabulary that is both originated by, and familiar to, its primary users.

In contrast, in the realm of the Web, taxonomy can be defined as:

the laws or principles of classification;

controlled vocabulary used primarily for the creation of navigation structures for websites

The development of the Internet and the Web, and of search engines, led to users doing their own searching. In the Web 2.0 environment users are now also doing their own content creation and information management.

Because folksonomies develop in Internet-mediated social environments, users can often discover who created a given folksonomy tag, and see the other tags that this person created. In this way, folksonomy users often discover the tag sets of another user who tends to interpret and tag content in a way that makes sense to them. The result is often an immediate and rewarding gain in the user’s capacity to find related content. Part of the appeal of folksonomy is its inherent subversiveness: when faced with the choice of the search tools that Web sites provide, folksonomies can be seen as a rejection of the search engine status quo in favour of tools that are created by the community.

Folksonomy creation and searching tools are not part of the underlying World Wide Web protocols. Folksonomies arise in Web-based communities where special provisions are made at the site level for creating and using tags. These communities are established to enable Web users to label and share user-generated content, such as photographs (e.g. Flickr), or to collaboratively label existing content, such as Web sites (e.g. Technorati), books (e.g. LibraryThing), works in the scientific and scholarly literatures, and blog entries (e.g. WordPress).

During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed “old hat” as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors’ chequebook. Every company needed a 21st Century “Blue Sky” web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation.

Today, the reality has shifted from solely bricks and mortar or dotcom, to a balance between the real world and cyberspace, of traditional business operations complemented by the unversality provided by web-based technologies. The web has given businesses a greater understanding of their customers. With Web 2.0 a new type of web is emerging, further enhancing the understanding of a user or customer through the creation of online communities, where information is shared and new ideas evolve.

There are numerous examples of web communities from the early FriendsReunited to MySpace and the more specific Islandoo for the Channel4 TV progamme Shipwrecked. Web 2.0 is all about collaborative networks tipified by Flickr, del.icio.us, Wikipedia and YouTube. However, Web 2.0 has primarily been used in the consumer arena, as identified by the examples, but the use of such technologies has far reaching implications based on understanding how people interact with the technologies and behave online. Linking people across countries, time-zones and company boundaries will enable people to work together without hierarchical boundaries, bringing people together as one team to collate the best input. This is emphasised with the concept of a wiki whereby any end-user can make changes to the shared resource without the need for specialist software and expensive training. This makes sharing knowledge extremely easy.

Other areas of Web 2.0 is the technology identified by the term “folksonomy”. Simply, a folksonomy is defined on Wikipedia as:

… an Internet-based information retrieval methodology consisting of collaboratively generated, open-ended labels that categorize content such as Web pages, online photographs, and Web links. A folksonomy is most notably contrasted from a taxonomy in that the authors of the labeling system are often the main users (and sometimes originators) of the content to which the labels are applied. The labels are commonly known as tags and the labeling process is called tagging.

While it takes time for an expert to create a taxonomy specific to a particular organisation in order to categorise or define data, folksonomies do not require fixed taxonomies. Instead, users define their own descriptions of the data to be described by applying tags to the data, whether it is a bookmark in terms of del.icio.us, an image on Flickr, a video on YouTube or a document in a company repository. Over time, these tags can be amended by other users resulting in a definition that is more specific. This enables users to find information with relative ease, without having to type the exact keyword.

Web 2.0 will bring a whole host of issues into the business arena. While there are clear benefits from establishing communities and social networks, people with different views, be it political or religious, can drive the agenda. Further complications arise through the necessity to audit changes to the data and ensuring the data is indeed accurate (Wikipedia has had cases where people have maliciously altered data to either enhance their own profile or devalue the significance of historical events).

Asynchronous JavaScript and XML. It’s a whole new way of looking at the web where HTML page makes asynchronous calls to the server using JavaScript and loads the data in bits and pieces as needed. Ajax is not a new technology. It’s a new developing approach, based on the following existing technologies:

• XHTML and CSS for standard presentation,
• DOM (Document Object Model) for dynamic and interactive presentation,
• XML and XSLT for data exchange and manipulation, and
• XMLHttpRequest for asynchronous data retrieval

The term “AJAX” was first muted by Jesse James Garrett of AdaptivePath and has become synonymous with the ideas and concepts of Web 2.0. Ajax has been popularised by the likes of Google in their Gmail and Google Suggest applications, Flickr and del.icio.us, now both owned by Yahoo!.

Below I have listed a few of the frameworks available to the ColdFusion community. I will leave it up to you to decide which one is the best and easiest to implement. Please tell me your experiences.

AjaxCFC

AjaxCFC, created by Rob Gonda, is a ColdFusion framework meant to speed up Ajax application development and deployment by providing developers seamless integration between JavaScript and ColdFusion, and providing built-in functions, such as security and debugging, to quickly adapt to any type of environment and helping to overcome cross-browser compatibility problems.

• ColdFusion components following the best practices of object oriented programming and design patterns. Programming with ajaxCFC involves extending components and creating your own ajax façades.
• Intergration with Model-Glue, one of the most popular MVC frameworks widely used by the ColdFusion community.
• Works with ColdFusion MX 6.0, 6,1, 7.0 and Blue Dragon.
• Automatically handles complex object transmitted from the client to the server and vice versa.
• Server returns pure JavaScript code to the callback handler (instead of XML or JSON) to vastly improve performance.
• On-the-works: Built-in base64 and/or blowfish encryption.
• Licensed under the Apache License Version 2.0, by Rob Gonda.

The project can be downloaded from Rob Gonda’s website at the following address: http://www.robgonda.com/blog/projects/ajaxcfc/

JSMX

JSMX is a simple API available for connecting your Web Applications to an AJAX front end. The main difference between JSMX and other AJAX implementations is that JSMX allows you to pass either XML or JavaScript to the API. JSMX was originally created to be used with ColdFusion applications because of how easy it is to create JavaScript Strings natively within ColdFusion (using either the CFWDDX tag or the ToScript() function). However, because there is no server-side component to be installed, JSMX can really be used with any programming language.

• Using the CFWDDX tag, or the toScript() function, within ColdFusion makes converting your ColdFusion Objects to JavaScript a SNAP!
• Smaller Packet Sizes over the wire (JavaScript Vs. XML).
• Reduced latency due to less parsing of the responses.
• Parameters can be sent to the server in multiple formats including, strings, objects, and entire forms without having to build extra logic to handle each type.
• API has no Server Side components which makes it more portable.
• Extremely simple syntax shortens the learning curve and speeds up development.
• Open-source (Creative Commons Attribution-ShareAlike License).

JSMX is the creation of Todd Kingham at LaLaBird.com and can be downloaded from the following link: http://www.lalabird.com/?fa=JSMX.downloads

CFAjax

CFAjax is the AJAX implementation for coldfusion. It makes ColdFusion method calls on server directly from HTML page using JavaScript and return backs the result to the calling HTML page. CFAjax comes with simple to use JavaScript API and simple ColdFusion implementation that marshal’s the response between your ColdFusion methods and HTML page. Using CFAjax you can create highly interactive websites with greater performance and usability.

CFAjax can be downloaded at the following link: http://www.indiankey.com/cfajax/project.asp

SAJAX for ColdFusion

Sajax is an open source tool to make programming websites using the Ajax framework — also known as XMLHTTPRequest or remote scripting — as easy as possible. Sajax makes it easy to call PHP, Perl or Python functions from your webpages via JavaScript without performing a browser refresh. The toolkit does 99% of the work for you so you have no excuse to not use it.

Sajax for ColdFusion is the creation of Steve Smith at Ordered List and can be downloaded from the following link: http://www.orderedlist.com/downloads/SAJAX_ColdFusion.zip