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	<title>Simon Whatley &#187; designer</title>
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	<description>The opposite of every great idea is another great idea</description>
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		<title>Dieter Rams&#039; 10 Rules of Good Design</title>
		<link>http://www.simonwhatley.co.uk/dieter-rams10-rules-of-good-design</link>
		<comments>http://www.simonwhatley.co.uk/dieter-rams10-rules-of-good-design#comments</comments>
		<pubDate>Wed, 06 Jan 2010 10:28:30 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[aesthetic design]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Architectural design]]></category>
		<category><![CDATA[Braun]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[designed products]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Dieter Rams]]></category>
		<category><![CDATA[environmentally friendly]]></category>
		<category><![CDATA[Industrial design]]></category>
		<category><![CDATA[industrial designer]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[Jonathan Ive]]></category>
		<category><![CDATA[less is more]]></category>
		<category><![CDATA[longevity]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[The Design Museum]]></category>
		<category><![CDATA[understandable]]></category>
		<category><![CDATA[unobtrusive]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[useful]]></category>
		<category><![CDATA[Vitsœ]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=2178</guid>
		<description><![CDATA[Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. Many of Rams’ designs — coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products — have found a permanent home at many museums over the world, including MoMA in New York.]]></description>
			<content:encoded><![CDATA[<p>Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the <a href="http://en.wikipedia.org/wiki/Functionalism_(architecture)" title="Wikipedia: Functionalism" target="_blank" rel="nofollow">Functionalist</a> school of industrial design. Many of Rams&#8217; designs &#8212; coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products &#8212; have found a permanent home at many museums over the world, including <abbr title="Museum of Modern Art">MoMA</abbr> in New York.</p>
<p>How does Rams&#8217; define <q>good design</q>?</p>
<ol>
<li><strong>Good design should be innovative</strong> &#8212; It does not copy existing product forms, nor does it produce any kind of novelty just for the sake of it. The essence of innovation must clearly be seen in all of a product&#8217;s functions. Current technological development keeps offering new chances for innovative solutions.</li>
<li><strong>Good design should make a product useful</strong> &#8212; The product is bought in order to be used. It must serve a defined purpose, in both primary and additional functions. The most important task of design is to optimise the utility of a product&#8217;s usability.</li>
<li><strong>Good design is aesthetic design</strong> &#8212; The aesthetic quality of a product is integral to its usefulness because products we use every day affect our well-being. But only well-executed objects can be beautiful.</li>
<li><strong>Good design will make a product understandable</strong> &#8212; It clarifies the product&#8217;s structure. Better still, it can make the product talk. At best, it is self-explanatory.</li>
<li><strong>Good design is honest</strong> &#8212; It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.</li>
<li><strong>Good design is unobtrusive</strong> &#8212; Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user&#8217;s self-expression.</li>
<li><strong>Good design is long lived</strong> &#8212; It does not follow trends that become out-dated after a short time. Well designed products differ significantly from short-lived, trivial products in today&#8217;s throwaway world.</li>
<li><strong>Good design is consistent in every detail</strong> &#8212; Nothing must be arbitrary. Thoroughness and accuracy in the design process shows respect towards the user.</li>
<li><strong>Good design should be environmentally friendly</strong> &#8212; Design must make contributions towards a stable environment and sensible raw material situation. This does not only include actual pollution, but also visual pollution and destruction of our environment.</li>
<li><strong>Good design is as little design as possible</strong> &#8212; Less is more &#8211; because it concentrates on the essential aspects and the products are not burdened with non-essentials. Back to purity, back to simplicity.</li>
</ol>
<p>Many people say it is obvious that Rams&#8217; designs have been influential on <a href="http://en.wikipedia.org/wiki/Jonathan_Ive" title="Wikipedia: Jonathan Ive" target="_blank" rel="nofollow">Jonathan Ive</a> of Apple, designer of such products as the iMac, iPod, and iPhone, as can be witnessed particularly in the iPhone&#8217;s calculator application, whose design is based on the Braun ET66 calculator designed by Rams.</p>
<p><strong>More</strong></p>
<p>The Design Museum in London are holding a <a href="http://designmuseum.org/exhibitions/2009/2009-dieter-rams" title="The Design Museum - Dieter Rams' exhibition" target="_blank" rel="nofollow">Dieter Rams&#8217; exhibition</a> between 19th November 2009 and 9th March 2010. The exhibition will showcase Rams&#8217; landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams&#8217; design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.</p>
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		</item>
		<item>
		<title>Reinventing the Clock</title>
		<link>http://www.simonwhatley.co.uk/reinventing-the-clock</link>
		<comments>http://www.simonwhatley.co.uk/reinventing-the-clock#comments</comments>
		<pubDate>Fri, 26 Sep 2008 09:23:00 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[clock]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[distinctive looking product]]></category>
		<category><![CDATA[Jansen Lye]]></category>
		<category><![CDATA[Jensen Lye]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[Rim]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=1233</guid>
		<description><![CDATA[The Rim is a unique timepiece. The hour and minute hands have been positioned on the outer edge of the clock face rather than the centre, making it a distinctive looking product that imbues style on any space. It minimalist design sits well in all environments, from office space to living rooms or kitchen walls.]]></description>
			<content:encoded><![CDATA[<p>The Rim clock by Australian designer <a href="http://www.jansenlye.com" title="Jansen Lye" target="_blank" rel="nofollow">Jansen Lye</a> is a unique timepiece. Nothing irritates more than tampering with something that fundamentally works. But there&#8217;s something about Lye&#8217;s reinterpretation of the humble clock that, frankly, works. The hour and minute hands have been positioned on the outer edge of the clock face rather than the normal clock look &#8211; the hour and minutes hands in center. The unusual features make it a distinctive looking product that imbues style on any space. Its minimalist design that sits well in any environment. From your home, office space to living rooms or kitchen walls. Clearly it will make us all feel like we&#8217;re four again as it will take some time before you can read the clock hour and minutes, but it&#8217;s visually superb!</p>
<p><em>(Click on the images to see a larger view)</em></p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rim-01.jpg"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rim-01-150x150.jpg" alt="" title="Rim Clock" width="150" height="150" class="alignleft size-thumbnail wp-image-1234" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rim-02.jpg"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rim-02-150x150.jpg" alt="" title="Rim Clock" width="150" height="150" class="alignleft size-thumbnail wp-image-1235" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rim-03.jpg"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rim-03-150x150.jpg" alt="" title="Rim Clock" width="150" height="150" class="alignleft size-thumbnail wp-image-1236" /></a></p>
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		</item>
		<item>
		<title>Cosmic Motors from Daniel Simon</title>
		<link>http://www.simonwhatley.co.uk/cosmic-motors-from-daniel-simon</link>
		<comments>http://www.simonwhatley.co.uk/cosmic-motors-from-daniel-simon#comments</comments>
		<pubDate>Mon, 15 Sep 2008 10:45:40 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[Daniel Simon]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[galaxy]]></category>
		<category><![CDATA[sci-fi]]></category>
		<category><![CDATA[vehicles]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=1117</guid>
		<description><![CDATA[Daniel Simon is an automotive futurist. He's interned with Lamborghini and worked on concept cars for Volkswagen and Bugatti. But the auto industry -- indeed, the galaxy -- could not contain his imagination.]]></description>
			<content:encoded><![CDATA[<p>Daniel Simon is an automotive futurist. He&#8217;s interned with Lamborghini and worked on concept cars for Volkswagen and Bugatti. But the auto industry &#8212; indeed, the galaxy &#8212; could not contain his imagination.</p>
<blockquote><p>Cosmic Motors is a must-have book for car fans, designers and artists. Each chapter shows the styling process of a unique vehicle, from the first idea sketches, the stunningly detailed 3-dimensional models to the final photo-realistic full-spread renderings.</p></blockquote>
<p>Most artist renderings of futuristic vehicles are so outlandish they verge on cartoonish. Simon avoids that trap by incorporating automotive and industrial touchstones &#8212; steering wheels, rivets, turbines &#8212; everyone can recognise. It feels like you could reach out and touch them.</p>
<p><em>(Click on the images to see a larger view)</em></p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_taooa.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_taooa-150x150.jpg" alt="" title="Daniel Simon - Taooa" width="150" height="150" class="alignleft size-thumbnail wp-image-1148" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_sexy_magrela.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_sexy_magrela-150x150.jpg" alt="" title="Daniel Simon - Sexy Magrela" width="150" height="150" class="alignleft size-thumbnail wp-image-1147" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_icetrain_01.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_icetrain_01-150x150.jpg" alt="" title="Daniel Simon - Ice Train" width="150" height="150" class="alignleft size-thumbnail wp-image-1146" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_gravion.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_gravion-150x150.jpg" alt="" title="Daniel Simon - Gravion" width="150" height="150" class="alignleft size-thumbnail wp-image-1145" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_galaxion.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_galaxion-150x150.jpg" alt="" title="Daniel Simon - Galaxion" width="150" height="150" class="alignleft size-thumbnail wp-image-1144" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_detonator.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_detonator-150x150.jpg" alt="" title="Daniel Simon - Detonator" width="150" height="150" class="alignleft size-thumbnail wp-image-1143" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_camarudo_02.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_camarudo_02-150x150.jpg" alt="" title="Daniel Simon - Camarudo" width="150" height="150" class="alignleft size-thumbnail wp-image-1142" /></a><br />
<a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_camarudo_01.jpg" rel="lightbox"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/daniel_simon_camarudo_01-150x150.jpg" alt="" title="Daniel Simon - Camarudo" width="150" height="150" class="alignleft size-thumbnail wp-image-1141" /></a></p>
<p style="clear:both;">
<p><em>Images: &copy; Daniel Simon</em></p>
<p>You can find out more on Simon&#8217;s <a href="http://www.cosmic-motors.com/" title="Cosmic Motors" target="_blank" rel="nofollow">Cosmic Motors website</a>.</p>
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		<item>
		<title>Phoenix concept eco-car by Sergio Loureiro Da Silva</title>
		<link>http://www.simonwhatley.co.uk/phoenix-concept-eco-car-by-sergio-loureiro-da-silva</link>
		<comments>http://www.simonwhatley.co.uk/phoenix-concept-eco-car-by-sergio-loureiro-da-silva#comments</comments>
		<pubDate>Tue, 09 Sep 2008 09:38:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Aston Martin’s design director]]></category>
		<category><![CDATA[Audi TT]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[car design world]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[concept car]]></category>
		<category><![CDATA[design director]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[eco-car]]></category>
		<category><![CDATA[Ford of Europe]]></category>
		<category><![CDATA[Ian Callum]]></category>
		<category><![CDATA[IPC]]></category>
		<category><![CDATA[Jaguar design chief]]></category>
		<category><![CDATA[less energy consumption]]></category>
		<category><![CDATA[lost energy]]></category>
		<category><![CDATA[Marek Reichman]]></category>
		<category><![CDATA[Martin Smith]]></category>
		<category><![CDATA[maverick designer]]></category>
		<category><![CDATA[original Audi TT designer and current head]]></category>
		<category><![CDATA[Peter Horbury]]></category>
		<category><![CDATA[Peter Schreyer]]></category>
		<category><![CDATA[Phoenix]]></category>
		<category><![CDATA[Pilkington]]></category>
		<category><![CDATA[Pilkington Automotive Vehicle Design Award]]></category>
		<category><![CDATA[Royal College of Art]]></category>
		<category><![CDATA[Sergio Loureiro Da Silva]]></category>
		<category><![CDATA[Sergio Loureiro Da Silva Vehicle]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[up-and-coming car designers]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[vehicle design]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Wallpaper.com]]></category>
		<category><![CDATA[winner]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=1100</guid>
		<description><![CDATA[Vehicle design at the Royal College of Art has a global reputation for nurturing up-and-coming car designers, boasting an alumni that reads like the who's who of the car design world.]]></description>
			<content:encoded><![CDATA[<p>Vehicle design at the Royal College of Art has a global reputation for nurturing up-and-coming car designers, boasting an alumni that reads like the who&#8217;s who of the car design world.</p>
<p>It includes highly influential figures like Peter Horbury who turned Volvo around, and the maverick designer of Ford of Europe, Martin Smith, as well as Jaguar design chief, Ian Callum. Other graduates include the original Audi TT designer and current head of Kia design, Peter Schreyer and Aston Martin’s design director Marek Reichman.</p>
<p>Competing for the 2008 Pilkington Automotive Vehicle Design Award, the Phoenix concept eco-car is a fresh take on eco-design by the Spaniard Sergio Loureiro Da Silva.</p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rca-eco-car.jpg"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/09/rca-eco-car.jpg" alt="" title="Phoenix concept eco-car by Sergio Loureiro Da Silva" width="500" height="306" class="aligncenter size-full wp-image-1101" /></a></p>
<p>Sergio Loureiro Da Silva wants to regenerate lost energy through movement. The Spanish designer explains: <q>It’s about improving sustainability by designing every element to aspire to less energy consumption.</q> His Pheonix concept car aims for a similar driving sensation as riding a motorbike with a sidecar. Da Silva has also incorporated the technical elements in the design. <q>The beauty of a vehicle comes from the contrast of a fluid shape with precise technical elements</q>, he says.</p>
<p><em>(Article source IPC <a href="http://www.wallpaper.com" title="Wallpaper: Design Interiors Fashion Art Lifestyle" target="_blank" rel="nofollow">wallpaper.com</a> web site)</em></p>
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		</item>
		<item>
		<title>Great Adobe AIR Applications to Check Out</title>
		<link>http://www.simonwhatley.co.uk/great-adobe-air-applications-to-check-out</link>
		<comments>http://www.simonwhatley.co.uk/great-adobe-air-applications-to-check-out#comments</comments>
		<pubDate>Wed, 19 Mar 2008 09:43:25 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Integrated Runtime]]></category>
		<category><![CDATA[Adobe Labs]]></category>
		<category><![CDATA[AIR]]></category>
		<category><![CDATA[AJAX]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[Asynchronous JavaScript and XML]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[Benjamin Dobler]]></category>
		<category><![CDATA[ColdFusion]]></category>
		<category><![CDATA[collaboration tool]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Desktop]]></category>
		<category><![CDATA[desktop applications]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[HTML & XHTML]]></category>
		<category><![CDATA[Internet Applications]]></category>
		<category><![CDATA[internet-ready]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Kuler]]></category>
		<category><![CDATA[less developer-centric tools]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Marco Kaiser]]></category>
		<category><![CDATA[Microsoft Vista]]></category>
		<category><![CDATA[Nicolas Lierman]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[Picnik image editor]]></category>
		<category><![CDATA[RichFLV]]></category>
		<category><![CDATA[Runtime ( AIR )]]></category>
		<category><![CDATA[SearchCoders]]></category>
		<category><![CDATA[social-interaction tool]]></category>
		<category><![CDATA[Tweetr]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web applications]]></category>
		<category><![CDATA[Web Browser]]></category>
		<category><![CDATA[web screenshot tool]]></category>
		<category><![CDATA[web skills]]></category>
		<category><![CDATA[Web technologies]]></category>
		<category><![CDATA[web-based suite]]></category>
		<category><![CDATA[web-hosted application]]></category>
		<category><![CDATA[WebKut]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=472</guid>
		<description><![CDATA[Since the Adobe Integrated Runtime (AIR) was released at the end of February, we now have a stable platform on which to build desktop applications with our existing web skills. A number of people have already started and the Adobe AIR Marketplace is filling with AIR applications by the day.

So what is the big deal?]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/adobe_air_logo.thumbnail.png' alt='Adobe AIR Logo' style="margin-right:5px; float:left;" />Since the Adobe Integrated Runtime (<acronym title="Adobe Integrated Runtime">AIR</acronym>) was released at the end of February, we now have a stable platform on which to build desktop applications with our existing web skills. A number of people have already started and the <a href="http://www.adobe.com/cfusion/exchange/index.cfm?event=productHome&#038;exc=24&#038;loc=en_us" title="Adobe AIR Marketplace" target="_blank" rel="nofollow">Adobe AIR Marketplace</a> is filling with <acronym title="Adobe Integrated Runtime">AIR</acronym> applications by the day.</p>
<p>So what is the big deal? The Adobe marketing team state that:</p>
<blockquote><p>The Adobe <acronym title="Adobe Integrated Runtime">AIR</acronym> runtime lets developers use proven web technologies to build rich Internet applications that deploy to the desktop and run across operating systems. Adobe AIR offers an exciting new way to engage customers with innovative, branded desktop applications, without requiring changes to existing technology, people, or processes.</p></blockquote>
<p>What <acronym title="Adobe Integrated Runtime">AIR</acronym> applications should you check out?</p>
<p>What is intriguing is that all the tools I have chosen are generally useful tools for the developer or designer, with the exception of twhirl, which is a social-interaction tool. I&#8217;m looking forward to when other, less developer-centric tools become freely available. <a href="http://www.agileagenda.com" title="AgileAgenda" target="_blank" rel="nofollow">AgileAgenda</a> has taken the lead with this respect, albeit not freely available, as has <a href="http://desktop.ebay.com" title="eBay Desktop" target="_blank" rel="nofollow">eBay desktop</a>, but I would like to see examples from the <acronym title="British Broadcasting Corporation">BBC</acronym> in the form of a desktop <a href="http://www.bbc.co.uk/iplayer/" title="BBC iPlayer" target="_blank" rel="nofollow">BBC iPlayer</a> or maybe a Flickr image browser, del.icio.us bookmark reader, <acronym title="Really Simple Syndication">RSS</acronym> aggregator and a <a href="http://www.picnik.com" title="Picnik" target="_blank" rel="nofollow">Picnik</a> image editor.</p>
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<h3>Analytics Reporting Suite</h3>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/google_analytics_logo.thumbnail.gif' alt='Google Analytics Reporting Suite' style="margin-right:5px; float:left;" />The Analytics Reporting Suite, by Nicolas Lierman, brings <a href="http://www.google.com/analytics" title="Google Analytics" target="_blank" rel="nofollow">Google Analytics</a> to the desktop. It uses it&#8217;s own custom <acronym title="Application Programming Interface">API</acronym> to interact with Google and nearly implements all the features of Analytics.</p>
<p>For website owners this is a must-have application. Like the twhirl <acronym title="Adobe Integrated Runtime">AIR</acronym> application below, it is a fantastic example of what can be achieved with Flex and <acronym title="Adobe Integrated Runtime">AIR</acronym>. Measuring visitor trends and traffic are essential tasks to managing and improving a websites performance. The Analytics Reporting Suite allows you to configure multiple Google&#8217;s Analytics accounts and access the web-based suite&#8217;s plethora of features via a desktop application. The application displays integrated graphs and animations via a tabbed interface, which allows you switch between a number of reports. These reports can then be saved as a <acronym title="Portable Document Format">PDF</acronym>, Excel or <acronym title="eXtensible Markup Language">XML</acronym>document, or printed.</p>
<p>You can <a href="http://www.aboutnico.be/index.php/downloads/" title="Google Analytics Reporting Suite" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the About Nico website.</p>
<h3>twhirl twitter Client</h3>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/twhirl_logo.thumbnail.jpg' alt='Twhirl Logo' style="margin-right:5px; float:left;" />twhirl, by Marco Kaiser, is probably the most popular desktop client for the <a href="http://twitter.com" title="twitter microblogging" target="_blank" rel="nofollow">twitter</a> micro-blogging service. Most of the features available on the twitter website are accessible through twhirl, plus, a lot of usability enhancements have been added to make it easier to manage multiple accounts. This is great for those who want to separate business and personal accounts they may have.</p>
<p>The twhirl application is a great example of how <acronym title="Adobe Integrated Runtime">AIR</acronym> can bring web applications to the desktop; it can dock to the system tray, display message alerts and you can configure the applications opacity when not focused (great if you like Mac and Vista-styled themes). The application allows you to search twitter users, view their timelines, add friends, view followers, delete tweets and much much more. Twhirl automatically fetches your friends&#8217; status updates, direct messages and replies, whilst also colour coding different types of messages and alerting you to messages both audibly and visually.</p>
<p>The twhirl application is skinnable and comes with several built in skins with which you can customise the application. All-in-all twhirl is not only one of the best twitter clients, but <acronym title="Adobe Integrated Runtime">AIR</acronym> applications.</p>
<p>You can <a href="http://www.twhirl.org/project/twhirl" title="twhirl twitter client" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the twhirl website.</p>
<h3>Kuler Desktop</h3>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/kuler_logo.png' alt='Adobe Kuler Logo' style="margin-right:5px; float:left;" />Adobe kuler is the first web-hosted application from Adobe Labs designed both to stand alone and to complement <a href="http://www.adobe.com/products/creativesuite/" title="Adobe Creative Suite 3" target="_blank" rel="nofollow">Adobe Creative Suite</a> software. Built using <a href="http://www.adobe.com/products/flash/" title="Adobe Flash" target="_blank" rel="nofollow">Adobe Flash</a> and ActionScript 3.0, kuler is all about colour: colour for exploration, inspiration, experimentation and sharing. Kuler is clearly targeted at the designer, but anyone interested in colour will benefit from its use.</p>
<p>You can <a href="http://kuler.adobe.com" title="Kuler Desktop" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the Adobe Labs website.</p>
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<h3>WebKut</h3>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/webkut_logo.png' alt='WebKut Logo' style="margin-right:5px; float:left;" />WebKut is a web screenshot tool that allows you to capture web pages, or parts of them in a very simple way. It provides you with 3 capture options: the entire page, the current view, or only a selection. This little application proves particularly handy for those presentations or projects that need great visuals from the web.</p>
<p>You can <a href="http://toki-woki.net/p/WebKut/" title="WebKut" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the WebKut website.</p>
<h3>RichFLV</h3>
<p>RichFLV, by Benjamin Dobler, lets you edit <acronym title="Flash Video">FLV</acronym> files. The key features include reading <acronym title="Flash Video">FLV</acronym> metadata, read and edit cuepoints, cut <acronym title="Flash Video">FLV</acronym> files, convert the sound from an <acronym title="Flash Video">FLV</acronym> to <acronym title="MPEG-1 Audio Layer 3">MP3</acronym> format, convert an <acronym title="Flash Video">FLV</acronym> to an <acronym title="Shockwave Flash">SWF</acronym> &#8230; and much more.</p>
<p>You can <a href="http://www.adobe.com/cfusion/exchange/index.cfm?event=extensionDetail&#038;loc=en_us&#038;extid=1355018" title="RichFLV" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the Adobe <acronym title="Adobe Integrated Runtime">AIR</acronym> Marketplace website.</p>
<h3>SearchCoders Dashboard</h3>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/searchcoders_logo.thumbnail.png' alt='SearchCoders Logo' style="margin-right:5px; float:left;" />This Flex-based chat widget is designed with programmers in mind. The code input feature allows developers to chat about code without disrupting the conversation.</p>
<p>You can <a href="http://www.searchcoders.com/" title="SearchCoders" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the SearchCoders website.</p>
<h3>Pownce</h3>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/pownce_logo.thumbnail.png' alt='Pownce Logo' style="margin-right:5px; float:left;" />Much like twhirl in look, feel and ease-of-use, but with a slant towards productivity rather than micro-blogging, Pownce is a way to keep in touch and share things with your friends or colleagues.  You can send people files, links, events, and messages and then have real conversations with the recipients. This is a great collaboration tool and was one of the first services to really embrace <acronym title="Adobe Integrated Runtime">AIR</acronym> as an application architecture, which could realise their service as a desktop client. Everything that is available via the Pownce website is also available via the client application, except and possibly importantly, the ability for the user to amend their account settings and add friends to your network; this still has to be done via the website.</p>
<p>For a small annual amount, Pownce offers a paid-for service which will eliminate adverts from your profile and allow you to send huge file sizes (100<acronym title="MegaByte">MB</acronym>) and customise the theme of your Pownce.</p>
<p>Pownce also offers Drupal integration and a mobile application, which works with the iPhone, BlackBerries and many more &#8216;internet-ready&#8217; mobile devices.</p>
<p>You can <a href="http://pownce.com/" title="Pownce" target="_blank" rel="nofollow" class="snap_noshots">download and install</a> the application from the Pownce website.</p>
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		<title>Web 2.0 and Beyond with Silverlight and XAML</title>
		<link>http://www.simonwhatley.co.uk/web-20-and-beyond-with-silverlight-and-xaml</link>
		<comments>http://www.simonwhatley.co.uk/web-20-and-beyond-with-silverlight-and-xaml#comments</comments>
		<pubDate>Mon, 10 Dec 2007 10:08:29 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Development]]></category>
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		<description><![CDATA[Microsoft is finally making real efforts to woo the designer community who have traditionally worshipped the Adobe and Mac product ranges. One new product that addresses this previously overlooked community is Silverlight, which uses the XAML technology and is touted as Microsoft’s Flash killer. For anyone who is keen to listen, Microsoft proposes that Silverlight will achieve similar results to Flash, but it does so in an entirely different way and has different aims. So, the big question is, will Microsoft be able to break the dominance of Adobe’s Flash platform, that is available on the PC, Mac and mobile devices alike? I’m sure the jury is out on that one, but it can be said it is an uphill task.]]></description>
			<content:encoded><![CDATA[<p>Microsoft is finally making real efforts to woo the designer community who have traditionally worshipped the Adobe and Mac product ranges. One new product that addresses this previously overlooked community is <a href="http://www.microsoft.com/silverlight/" title="Microsoft Silverlight" rel="nofollow">Silverlight</a>, which uses the <acronym title="Extensible Application Markup Language">XAML</acronym> technology and is touted as Microsoft&#8217;s Flash killer. For anyone who is keen to listen, Microsoft proposes that Silverlight will achieve similar results to Flash, but it does so in an entirely different way and has different aims. So, the big question is, will Microsoft be able to break the dominance of Adobe&#8217;s Flash platform, that is available on the PC, Mac and mobile devices alike? I&#8217;m sure the jury is out on that one, but it can be said it is an uphill task.</p>
<p>So what is Silverlight and <acronym title="Extensible Application Markup Language">XAML</acronym> proposition? How does it vary from Flash?</p>
<blockquote><p>Microsoft Silverlight is a proprietary runtime for browser-based Rich Internet Applications, providing a subset of the animation, vector graphics, and video playback capabilities of Windows Presentation Foundation. The runtime is available for Microsoft Windows and Mac OS X, with Linux support under development via the third-party Moonlight runtime.</p></blockquote>
<p>Not much difference to Flash so far&#8230;</p>
<blockquote><p>Extensible Application Markup Language (<acronym title="Extensible Application Markup Language">XAML</acronym>) is a declarative XML-based language used to initialize structured values and objects. <acronym title="Extensible Application Markup Language">XAML</acronym> is used extensively in the .NET Framework 3.0 technologies, particularly in Windows Presentation Foundation (<acronym title="Windows Presentation Foundation">WPF</acronym>), where it is used as a user interface markup language to define UI elements, data binding, eventing, and other features, and in Windows Workflow Foundation (<acronym title="Windows Workflow Foundation">WWF</acronym>), in which workflows themselves can be defined using <acronym title="Extensible Application Markup Language">XAML</acronym>.</p></blockquote>
<p>Not much difference to Adobes&#8217;s <acronym title="Magic Extensible Markup Language">MXML</acronym>&#8230;</p>
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<p><strong>Browser support&#8230;</strong></p>
<p>A frequently asked question is which browsers and operating systems will it run on? If XAML is limited in this area, its usefulness in the web world will also be significantly limited. Previous encarnations of XAML, were limited and justifiably criticised as it would only work with an ActiveX control. However, this has now been resolved with support for Firefox, Opera, Safari and Netscape, Windows and OSX alike. Support is provided by a downloadable plugin, much like Flash!</p>
<p><strong>Like Flash&#8230;</strong></p>
<p>Silverlight enables web developers to create visually rich user interfaces and animations, play video clips and stream media within the web page, again, much like Flash! But it is different! The comparison doesn&#8217;t end there. Animations are organised using timelines and frames within the tool&#8230;how else would you organise an animation without timelines?!</p>
<p><strong>Like Flex&#8230;but not!</strong></p>
<p>Where things differ from Flash are the tools used to develop the Silverlight applications. Silverlight is supposed to be a way of designing and building rich user interfaces. However, standard </acronym><acronym title="Hypertext markup Language">HTML</acronym> elements are missing. The way you design a particular interface is to build a standard <acronym title="Hypertext markup Language">HTML</acronym> form in your favourite editor, e.g. Dreamweaver <acronym title="Creative Suit 3">CS3</acronym>, and then open this page in Silverlight to add the visual enhancements that your design requires. This sounds complicated to say the least. In comparison, Flash has a brilliant tool and framework called <a href="http://www.adobe.com/products/flex/" title="Adobe Flex" target="_blank" rel="nofollow">Flex</a> that does this far more gracefully and with the development of <a href="http://labs.adobe.com/wiki/index.php/Thermo" title="Adobe Thermo" target="_blank" rel="nofollow">Thermo</a>, designers can really feel comfortable in the web application development mix.</p>
<p>Silverlight applications will also run on mobile devices, but the plan is for the applications to only run within a mobile web browser. This is unlike Adobe who are feaverishly developing the <acronym title="Adobe Integrated Runtime">AIR</acronym> runtime to allow Flash applications to run independently of the browser environment and offline.</p>
<p>So, Web 2.0 and beyond with Silverlight and XAML may be somewhat jumping the gun. You may say that there is nothing new or innovative with the Silverlight offering. It does, however, serve to emphasise how important the Rich Internet arena is becoming or indeed has become.</p>
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