During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed "old hat" as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors' chequebook. Every company needed a 21st Century "Blue Sky" web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation. Read more – ‘Drive Business Change with Web 2.0’.
