The current economic climate means companies have been forced to rethink strategies they have relied on for a while, including those concerning email marketing; achieving a positive return on investment (ROI) on promotions is more critical than ever for growing business. Read more – ‘Send Out More Profitable Email Campaigns’.
On the Web, a walled garden is an environment that controls the user's access to Web content and services. In effect, the walled garden directs the user's navigation within particular areas, to allow access to a selection of material, or prevent access to other material. Read more – ‘Open Standards: Break Down Those Walls’.
Email is a crucial element of any communication strategy allowing efficient communication between companies and their subscriber base. Read more – ‘Email Marketing Associations’.
