Articles tagged Emotion

Qualitative Social Media Monitoring Tools (Sentiment Monitoring)
Qualitative social media monitoring is all about sentiment analysis or opinion mining. Sentiment analysis refers to the application of natural language processing (NLP), computational linguistics and text analytics to identify and extract subjective information in source material. Read more – ‘Qualitative Social Media Monitoring Tools (Sentiment Monitoring)’.
Three Dimensions of Emotional Design
Emotional Design is both the title of a book by Donald Norman and of the concept it represents. The main issue is that emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example, aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection [with the object]. Read more – ‘Three Dimensions of Emotional Design’.