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Articles tagged facebook

Building a presence on mobile? Here are your options
With many competing business models, technologies and systems, a perennial topic of conversation is which approach is better for mobile: websites and webapps, written in HTML5 and related Web technologies, housed on the Web and run across multiple platforms, devices and browsers; or native apps, downloaded to devices and built upon and designed specifically for iOS, Android and other mobile platforms. Read more – ‘Building a presence on mobile? Here are your options’.
The Annual Mobile Monday London Debate: HTML5 vs. Native apps
Last night, at Mobile Monday London (#MoMoLo), we saw the latest edition of the HTML5 versus Native Apps debate. That never ending debate where a bunch of ‘experts’ get together and pontificate over which platform is the best. Read more – ‘The Annual Mobile Monday London Debate: HTML5 vs. Native apps’.
Mark Zuckerberg on HTML5 vs. Native apps
When I’m introspective about the last few years I think the bigest mistake that we made, as a company, is betting too much on HTML5 as opposed to native…because it just wasn’t there. Read more – ‘Mark Zuckerberg on HTML5 vs. Native apps’.
Tools to Help You Manage Your Websites and Blogs
As content on the Web grows exponentially, our ability to make sense of it is inversely proportional. In other words, we are fast sinking under the sheer amount of content pouring onto the Web every day. The Social Web hasn’t made life any easier on managing content production either – in fact its lowered the barrier to entry. Read more – ‘Tools to Help You Manage Your Websites and Blogs’.
Content Creation and Integration Tools
The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies create content and deliver it in a meaningful way. Read more – ‘Content Creation and Integration Tools’.
Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative)
Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Read more – ‘Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative)’.
Tools to Help You Manage Your Facebook Account
With more than 400m registered users globally, Facebook is the world’s largest social network. If you’ve identified Facebook as the area of focus of your social media efforts, you should select a monitoring tool that’s strong in Facebook. Read more – ‘Tools to Help You Manage Your Facebook Account’.
You’re Being Gamed
You, like many people, aren’t stupid, but it’s an unfortunate fact of life that you can be fooled. Since the dawn of time, the best salespeople, rightly or wrongly, have been known to exploit vulnerabilities and weaknesses of the human mind to their own gain. Read more – ‘You’re Being Gamed’.
Tools to Help You Manage Multiple Social Channels
Social media monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. It’s important to find out who is saying what, and where the conversation is happening so you can respond appropriately. Read more – ‘Tools to Help You Manage Multiple Social Channels’.
Game Dynamics, or Gamification to You and Me
In behavioural economics, gamification is the use of game dynamics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviours in connection with the applications. Gamification works by making technology more engaging, encouraging desired behaviours and by taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping or reading web sites. Read more – ‘Game Dynamics, or Gamification to You and Me’.