Social media marketing has three important aspects. The first revolves around creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing via an advert or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
Tags: benchmarks, Content, conversation, facebook, goals, Greenpeace, Influencer marketing, LinkedIn, MySpace, Nestle, online conversations, Online social networking, Social information processing, Social Media, Social media marketing, Strategy, Twitter, Viral marketing
Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.
Tags: Amber Naslund, Antony Mayfield, Brian Solis, Chris Brogan, Cory Doctorow, David Meerman Scott, facebook, Jeff Hayzlett, John Jantsch, Kodak, LinkedIn, Marketing, media strategies, media tools, Online social networking, SMM, Social information processing, Social Media, social networks, social web, Twitter, Ubuntu, Viral marketing
Friends are an extremely important part of most people’s lives. The question Who are your friends?, is continually asked across The Web through applications that form part of the social media phenomenon. If you join Twitter or Facebook, one of the actions you are almost immediately asked is to identify your friends. But relationships in a digital world are not so absolute.
Tags: active interest, advocacy, alumni network, blogs, Clay Shirky, Del.icio.us, facebook, FriendFeed, friendship, investment, Mike Arauz, online, online friendship, Online social networking, passive interest, private dialogue, public dialogue, Reputation, Social Media, Social Networking, social networks, spectrum, Twitter
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO).
Tags: api, Bing, blog, facebook, Google, Internet marketing, Online social networking, Ping.fm, Real-time web, search engine, Search engine optimization, search engines, Social Media, social networking profiles, social networks, Twitter
If you’ve ever wondered how to go about the whole social media thing, Lon Safko, author of the Social Media Bible suggests 10 commandments that go a long way to embracing the phenomenon.
Tags: 10 commandments, alerts, AudioBoo, author, blog, blog editor, blogging, comments, connect, creativity, Disqus, explore, facebook, Flock, free audio software, FriendFeed, Google, Google Alerts, greater concern, hosted solution, iTunes, lifestreaming, Lon Safko, Nikon, online rivals, photos, Podcasts, profiles, Qik, Social Media, social media aggregation, social media bible, social media thing, social media websites, social networks, socialthing, Twitter, videos, Vimeo, Web Browser, wordpress, YouTube
A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application.
Tags: Accessibility, assistive technologies, bbc, Community, connectivity, Content, context, continuity, CRM, facebook, Flash, FriendFeed, Google, HTML, Information Architecture, Internet forum, iphone, king, Last.fm, LinkedIn, mass communications, meme, N95, Nokia, Nokia N95, party social media services, re-worked web interface, Remember The Milk, respective web browsers, RSS, search engine, search engine optimisation, SEO, Social Bookmarking, Social Networking, social software, The Guardian, The Web, Twitter, unique selling point, User Agent, User Science, usp, virtual community, Web 2.0, web accessibility, Web communities, web community, web robots, web-based community, web-capabilities, YouTube
In the first two parts of this series, I talked about setting up in business as a freelancer and publicising yourself via branding and blogging.
Tags: Adobe, associations, Australia, Bebo, Belgium, Birmingham, brightkite, Brighton, ColdFusion, colleagues, conferences, contacts, contractor, course networking, Edinburgh, facebook, Flex London User Group, freelance, freelancer, Freelancing, FriendFeed, friends, GAWDS, LinkedIn, local user groups, London, London Flash Platform User Group, London Geeks, meebo, MySpace, network, New Zealand, Online Relationships, plurk, programmermeetdesigner, pub, socialthing, temporary, tumblr, Twitter, United States, user groups, Web Standards Group, Web Standards Meetup, WSP, Yahoo
You’re a YouTube addict with a serious amount of uncut video footage that you want to upload. If you want to transform that footage into an Oscar winning video clip that will be viewed millions of times, you’ll need to do a little editing. But buying editing tools isn’t a cheap pasttime.
Tags: automatic software updates, Content, cuts, editor, editors, Eyespot, facebook, free media sets, fully featured editor, Google, Internet, JumpCut, Motionbox, National Basketball Association, online, online applications, online communities, online editor, online video services, Oscar, Photobucket, The Web, Tools, video, Web 2.0, white label editor, Yahoo, YouTube
Adobe Integrated Runtime is more than just hot air, it traverses the previously unexplored space that exists between the Web and desktop applications.
Up until very recently, the void between the Web and the desktop seemed like a schism that could not be crossed. But since AIR’s 1.0 release in February this year, a whole host of other applications are emerging to compete with AIR in the single site browser space.
Tags: 3D graphics, Adobe, Adobe Integrated Runtime, AIR, AJAX, Alex Graveley, api, auto-software updates, Bubbles, Chris Toshok, clever little tools, control device, default web browser, desktop applications, desktop computing, facebook, Flash, Flash Player, Flash player for development, Fluid, Google, graphics hardware, HTML, Internet Applications, JavaScript, Linux, Mac, Mac OS X, Microsoft Windows, Mozilla, Mozilla Prism, operating system, Pyro, runtime, single site browsers, site-specific applications, SSB, web applications, Web Browser, Web browsers, web browsing activity, web resource, web resources, XML, Yahoo
In the late 1990s, a large multi-national technology corporation, hoping to become a major force in online advertising, bought a small start-up in a sector that was believed to be the “next big thing”. That corporation was Microsoft and the start-up was Hotmail. Hotmail and Microsoft established web-based email as a must-have application for personal use. The addition of Hotmail to the Microsoft inventory promised to increase the companies online revenues that were being dominated by Yahoo!, Google and AOL amongst a host of others.
Tags: AOL, Bebo, Business, facebook, Flickr, Google, Hotmail, Industry, LinkedIn, Microsoft, MySpace, News Corporation, online, Orkut, revenue, skype, Social Networking, social networks, The Web, Time Warner, Twitter, ubiquity, Web 2.0