The decision to utilise a sub-domain, sub-directory or even a microsite is simply an architectural decision, but one that is often compounded with a marketing decision. In general, sub-directories are used to describe what individual pages are about while sub-domains and microsites are used to describe what an entire site is about.
Tags: bbc, domains, Google, Microsite, Search, search engines, SEO, Sky, sub-directories, sub-domains, websites, Yahoo
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites.
Tags: Analytics, filters, Google, Google Analytics, profiles, reporting, reports, tracking, Web analytics
Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense.
Tags: adsense, advertising campaign, adverts, adwords, Analytics, Bing, Click Through Rate, Cost Per Acquisition, Cost Per Click, CPA, CPC, CTR, geo-targeting, geotargeting, Google, Google AdWords, Internet marketing, Marketing, Return on Investment, ROI, Search, search phrase, SERPs, Yahoo
With the announcement that Google will be including page loading times as part of it’s SERPs ranking algorithm, it has become increasingly important to optimise your use of 3rd-party libraries such as jQuery.
Tags: Google, JavaScript, jquery, wordpress
Google’s addition of a page speed signal to its search rankings algorithm officially links performance with search engine marketing. The loading speed of a web page affects user psychology in a number of ways, and now it can effect its rankings as well.
Tags: Charles, Chrome, Fiddler, Firebug, Firefox, Google, Google Chrome, search engine, search engine marketing, Search engine optimization, search rankings, search rankings algorithm, Smush It, web debugging, Webmaster Tools, Yahoo, YSlow, YUI Compressor
On 18th March Google announced that it had been developing opt-out functionality for its Analytics product, seemingly in response to growing unease with United States and European regulators.
Tags: advertising businesses, advertising revenues, Analytics, analytics solution, europe, Google, Google Analytics, JavaScript, Omniture, online privacy, site owners, United States, Web analytics, web analytics solution, Webtrends
Smartphone applications are predicted to overtake the desktop software market. So who will win the multi-billion-pound [dollar] application economy, and what are the new rules?
Tags: Android, App Store, Appcelerator, Apple, Apple iPhone, Blackberry, Brushes, CSS, documentation, ebay, Google, GPS, HIG, HTML, HTML5, human interface guidelines, iphone, IPhone OS, iPod, iTunes, JavaScript, Mobile, Mobile Development, Mobile operating system, Multi-touch, Nokia, Ovi Store, Palm, paypal, PhoneGap, Qik, RedLaser, Rim, RjDj, Smartphones, StreetCar, Symbian, The Guardian, User interface, web-based application, WebOS, Windows Mobile
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO).
Tags: api, Bing, blog, facebook, Google, Internet marketing, Online social networking, Ping.fm, Real-time web, search engine, Search engine optimization, search engines, Social Media, social networking profiles, social networks, Twitter
In honour [sic] of International Data Privacy Day today, 28th January 2010, Google has published their own guidlines on privacy. The timing of this is quite intriguing following the recent hacking attack, supposedly orchestrated by the Chinese authorities, on Google, Yahoo, Adobe and some 20 other major international corporations; whilst there is also the ongoing concern from many quarters about Google is too dominant in many aspects of our online lives.
Tags: Adobe, Ethics, Google, Identity management, Information privacy, law, Privacy, world wide web, Yahoo
Many questions about website architecture, crawling and indexing, and even ranking issues can be boiled down to one central issue: How easy is it for search engines to crawl your site?
Tags: Canonical, Google, Index, Information retrieval, Microsoft, Robots exclusion standard, search engine, search engine optimisation, search engines, url, URL redirection, Web archiving, web crawlers, Web search engine, webmaster, world wide web, Yahoo