Articles tagged Google Alerts

Quantitative Social Media Monitoring Tools (Tracking and Analytics) Wednesday, 31st August 2011: Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more – ‘Quantitative Social Media Monitoring Tools (Tracking and Analytics)’.
The Ten Commandments of Social Media Monday, 3rd August 2009: If you’ve ever wondered how to go about the whole social media thing, Lon Safko, author of the Social Media Bible suggests 10 commandments that go a long way to embracing the phenomenon. Read more – ‘The Ten Commandments of Social Media’.