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Articles tagged Google Analytics

Tools to Help You Manage Your Websites and Blogs
As content on the Web grows exponentially, our ability to make sense of it is inversely proportional. In other words, we are fast sinking under the sheer amount of content pouring onto the Web every day. The Social Web hasn’t made life any easier on managing content production either – in fact its lowered the barrier to entry. Read more – ‘Tools to Help You Manage Your Websites and Blogs’.
Segment your Google Analytics with Profiles and Filters
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read more – ‘Segment your Google Analytics with Profiles and Filters’.
Google Announces Plans to Offer a Google Analytics Opt-Out
On 18th March Google announced that it had been developing opt-out functionality for its Analytics product, seemingly in response to growing unease with United States and European regulators. Read more – ‘Google Announces Plans to Offer a Google Analytics Opt-Out’.