Social media marketing has three important aspects. The first revolves around creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing via an advert or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
Tags: benchmarks, Content, conversation, facebook, goals, Greenpeace, Influencer marketing, LinkedIn, MySpace, Nestle, online conversations, Online social networking, Social information processing, Social Media, Social media marketing, Strategy, Twitter, Viral marketing
Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.
Tags: Amber Naslund, Antony Mayfield, Brian Solis, Chris Brogan, Cory Doctorow, David Meerman Scott, facebook, Jeff Hayzlett, John Jantsch, Kodak, LinkedIn, Marketing, media strategies, media tools, Online social networking, SMM, Social information processing, Social Media, social networks, social web, Twitter, Ubuntu, Viral marketing
A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application.
Tags: Accessibility, assistive technologies, bbc, Community, connectivity, Content, context, continuity, CRM, facebook, Flash, FriendFeed, Google, HTML, Information Architecture, Internet forum, iphone, king, Last.fm, LinkedIn, mass communications, meme, N95, Nokia, Nokia N95, party social media services, re-worked web interface, Remember The Milk, respective web browsers, RSS, search engine, search engine optimisation, SEO, Social Bookmarking, Social Networking, social software, The Guardian, The Web, Twitter, unique selling point, User Agent, User Science, usp, virtual community, Web 2.0, web accessibility, Web communities, web community, web robots, web-based community, web-capabilities, YouTube
In the first two parts of this series, I talked about setting up in business as a freelancer and publicising yourself via branding and blogging.
Tags: Adobe, associations, Australia, Bebo, Belgium, Birmingham, brightkite, Brighton, ColdFusion, colleagues, conferences, contacts, contractor, course networking, Edinburgh, facebook, Flex London User Group, freelance, freelancer, Freelancing, FriendFeed, friends, GAWDS, LinkedIn, local user groups, London, London Flash Platform User Group, London Geeks, meebo, MySpace, network, New Zealand, Online Relationships, plurk, programmermeetdesigner, pub, socialthing, temporary, tumblr, Twitter, United States, user groups, Web Standards Group, Web Standards Meetup, WSP, Yahoo
In the late 1990s, a large multi-national technology corporation, hoping to become a major force in online advertising, bought a small start-up in a sector that was believed to be the “next big thing”. That corporation was Microsoft and the start-up was Hotmail. Hotmail and Microsoft established web-based email as a must-have application for personal use. The addition of Hotmail to the Microsoft inventory promised to increase the companies online revenues that were being dominated by Yahoo!, Google and AOL amongst a host of others.
Tags: AOL, Bebo, Business, facebook, Flickr, Google, Hotmail, Industry, LinkedIn, Microsoft, MySpace, News Corporation, online, Orkut, revenue, skype, Social Networking, social networks, The Web, Time Warner, Twitter, ubiquity, Web 2.0
Ruby is a language of careful balance. Its creator, Yukihiro “matz†Matsumoto, blended parts of his favorite languages (Perl, Smalltalk, Eiffel, Ada, and Lisp) to form a new language that balanced functional programming with imperative programming.
Tags: Ada, centralised network, Eiffel, fellow developers, functional programming, group, LinkedIn, Lisp, Perl, rapid application development, Ruby, Ruby on Rails, Smalltalk, start networking, UK Ruby User Group, user, user group, Yukihiro, yukihiro matsumoto
Rich Internet Applications are just the beginning. A key trend taking place throughout the Web industry is the urgency to integrate disparate systems and software tools to reduce costs, increase developer productivity, reduce the need for manual processing and intervention in transactions, and decrease time to market. To achieve these objectives, organisations have endorsed the adoption of standards-based systems combined with the migration to Web Services and Service Orientated Architecture. This has led to a requirement to create a consistent and intuitive interface to applications, data and services. The immediate goal of these efforts is to provide simpler, quicker and more efficient access and processing of information.
Tags: Adobe, AIR, Apple, data, disparate systems, Flash, Flex, future, gears, Google, HTML, integrated applications, Internet Applications, Internet Applications Rich Internet Applications, JavaFX, LinkedIn, manual processing, Microsoft, Microsoft Windows, performance solutions, quicktime, RIA, Rich Internet Applications, SaaS, Service Orientated Architecture, services, Silverlight, soa, Software as a Service, software orientated architecture, software tools, sun, Web 2.0, web applications, Web industry, web services, Web Standards, XAML, XML
A while ago a colleague of mine asked me the question “Do you consider your self to be a leader or a manager?”. Initially I responded that I thought myself to be a manager as an important aspect of my role is managing expectations, ideas and developments of an internal CRM system. However, a debate ensued as my colleague believed me to be more a leader than a manager and now I am not so sure which one I am!
Tags: Business, CRM system, Culture, definitions, discussion, effective, future, good manager, Industry, leader, leader and a manager, leader and manager, leaders, leadership, LinkedIn, management, manager, manager and a leader, Manager noun, managers, organisation, Politics & Money, Process, Strategy, truth, vision, web development consultant