With many competing business models, technologies and systems, a perennial topic of conversation is which approach is better for mobile: websites and webapps, written in HTML5 and related Web technologies, housed on the Web and run across multiple platforms, devices and browsers; or native apps, downloaded to devices and built upon and designed specifically for iOS, Android and other mobile platforms. Read more – ‘Building a presence on mobile? Here are your options’.
The current economic climate means companies have been forced to rethink strategies they have relied on for a while, including those concerning email marketing; achieving a positive return on investment (ROI) on promotions is more critical than ever for growing business. Read more – ‘Send Out More Profitable Email Campaigns’.