With many competing business models, technologies and systems, a perennial topic of conversation is which approach is better for mobile: websites and webapps, written in HTML5 and related Web technologies, housed on the Web and run across multiple platforms, devices and browsers; or native apps, downloaded to devices and built upon and designed specifically for iOS, Android and other mobile platforms. Read more – ‘Building a presence on mobile? Here are your options’.
Carpe diem on any duplicate content worries: Google, Yahoo and Microsoft now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Read more – ‘Canonical URLs – What Are They All About?’.
Okay, so many of the points below aren’t purely my philosophy, but ideas and principles I have picked up along the way throughout my [development] career. Some relate to the UNIX philosophy, or even the Zen of Python, but wherever they’re from, they can be applied to many other domains. Read more – ‘My Work Philosophy’.
An increasingly popular technique among websites and in particular, blogs, is the idea of making URLs search engine friendly, or safe, on the premise that doing so will help search engine optimisation. By removing the obscure query string element of a URL and replacing it with keyword rich alternatives, not only makes it more readable for a human being, but also the venerable robots that allow our page content to be found in the first place. Read more – ‘Enabling Search Engine Safe URLs with Apache and htaccess’.
The first step to increasing your site’s visibility on the top search engines such as Google, Yahoo! and MSN is to help their respective robots crawl and index your site. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file. Conversely and importantly, webmasters can also notify the search engines about the existence and importance of pages with a sitemap.xml file Read more – ‘Google, Yahoo and Microsoft Webmaster Tools’.