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Articles tagged monitoring

Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative)
Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Read more – ‘Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative)’.
Quantitative Social Media Monitoring Tools (Tracking and Analytics)
Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more – ‘Quantitative Social Media Monitoring Tools (Tracking and Analytics)’.
Twitter Monitoring and Analytics Tools
Do you want to get serious about using Twitter to market your services? Do you need to measure how much impact a topic has on Twitter? Or are you just just curious about your Twitter “performance” or perhaps someone elses? Well, here’s the good news: there are lots of analytics tools you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your website or blog. Read more – ‘Twitter Monitoring and Analytics Tools’.
Segmenting Your Social Media Strategy
If you belong to a medium or large company, there are some real advantages for segmenting your Twitter strategy. Delphine Remy-Boutang, Social Media Marketing Manager at IBM, offers some insights. Read more – ‘Segmenting Your Social Media Strategy’.