Articles tagged reporting

Segment your Google Analytics with Profiles and Filters
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read more – ‘Segment your Google Analytics with Profiles and Filters’.