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Articles tagged search engine

Tools to Evaluate the Speed of Your Website
Google’s addition of a page speed signal to its search rankings algorithm officially links performance with search engine marketing. The loading speed of a web page affects user psychology in a number of ways, and now it can effect its rankings as well. Read more – ‘Tools to Evaluate the Speed of Your Website’.
How to Optimise Your Social Media Profile
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO). Read more – ‘How to Optimise Your Social Media Profile’.
Optimise Your URLs for Web Crawlers and Indexing
Many questions about website architecture, crawling and indexing, and even ranking issues can be boiled down to one central issue: How easy is it for search engines to crawl your site? Read more – ‘Optimise Your URLs for Web Crawlers and Indexing’.
Canonical URLs – What Are They All About?
Carpe diem on any duplicate content worries: Google, Yahoo and Microsoft now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Read more – ‘Canonical URLs – What Are They All About?’.
Google's Philosophy – Ten Things
One of Google’s mantras is to never settle for the best. The perfect search engine, says Google co-founder Larry Page, would understand exactly what you mean and give back exactly what you want. Given the state of search technology today, that’s a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world’s leading search technology company, Google’s goal is to provide a much higher level of service to all those who seek information, whether they’re at a desk in Boston, driving through Bonn, or strolling in Bangkok. Read more – ‘Google's Philosophy – Ten Things’.
Enabling Search Engine Safe URLs with Apache and htaccess
An increasingly popular technique among websites and in particular, blogs, is the idea of making URLs search engine friendly, or safe, on the premise that doing so will help search engine optimisation. By removing the obscure query string element of a URL and replacing it with keyword rich alternatives, not only makes it more readable for a human being, but also the venerable robots that allow our page content to be found in the first place. Read more – ‘Enabling Search Engine Safe URLs with Apache and htaccess’.
The Four C's of Community
A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application. Read more – ‘The Four C's of Community’.
ColdFusion Is Hotting Up in the UK
In the past, the US has held a near monopoly not only in ColdFusion-based user groups, but also conferences, with CFUnited, cf.Objective() and the more general Adobe MAX leading the way. Read more – ‘ColdFusion Is Hotting Up in the UK’.
British Standards and Web Compliance
British web compliance expert, Magus, joins forces with BSI to raise online standards. Read more – ‘British Standards and Web Compliance’.
Email Marketing Websites & Publications
The web has a wealth of information on email, CRM, database and search marketing. In this post I list just a few. Feel free to offer more suggestions. Read more – ‘Email Marketing Websites & Publications’.