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	<title>Simon Whatley &#187; Sharepoint</title>
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		<title>Adobe&#039;s Expanding Online Empire</title>
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		<pubDate>Tue, 15 Apr 2008 10:08:16 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Strategy]]></category>
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		<category><![CDATA[a cohesive online suite like Google Docs and Zoho]]></category>
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		<description><![CDATA[Adobe is slowly but surely increasing its online presence with the addition of four web-based tools; Buzzword, Share, Photoshop Express and Brio. Although these four applications currently function independently from each other, they have very similar user interfaces and with a small amount of work, these tools could be tied together, offering a new and unique online suite worth noticing.]]></description>
			<content:encoded><![CDATA[<p>Adobe is slowly but surely increasing its online presence with the addition of four web-based tools; Buzzword, Share, Photoshop Express and Brio. Although these four applications currently function independently from each other, they have very similar user interfaces and with a small amount of work, these tools could be tied together, offering a new and unique online suite worth noticing.</p>
<p><strong>So why the big deal?</strong></p>
<blockquote><p>Software is moving from being packaged, where you develop for a particular operating system and put it in a box, to being developed and distributed over the internet and being designed to run across operating systems. That&#8217;s where all the innovation has moved to. Software isn&#8217;t as OS-specific anymore, it&#8217;s moving to rich internet applications. It&#8217;s a sea change in how software in general is being built.</p></blockquote>
<p><em>Adobe&#8217;s Kevin Lynch on <a href="http://blog.wired.com/monkeybites/2008/02/adobes-kevin-ly.html" title="AIR's Open-Source Road to the Desktop" target="_blank" rel="nofollow">AIR&#8217;s Open-Source Road to the Desktop</a></em>.</p>
<p><strong>What is Adobe offering?</strong></p>
<p>Adobe hasn&#8217;t developed a cohesive online suite like <a href="http://docs.google.com" title="Google Docs" target="_blank" rel="nofollow">Google Docs</a> and <a href="http://www.zoho.com" title="Zoho" target="_blank" rel="nofollow">Zoho</a>, but they are developing a series of applications that will, given time, challenge for position.</p>
<h3>Buzzword</h3>
<p>Buzzword, originally developed by Virtual Ubiquity, is a web-based, highly collaborative word processor built on Adobe&#8217;s ubiquitous Flash platform. This online editor really excels in &#8220;what you see is what you print&#8221; (<acronym title="what-you-see-is-what-you-print">WYSIWYP</acronym>) functionality. Unlike the slightly clunky <a href="http://docs.google.com" title="Google Docs" target="_blank" rel="nofollow">Google Docs</a> and <a href="http://writer.zoho.com" title="Zoho Writer" target="_blank" rel="nofollow">Zoho Writer</a>, using Flash allows Buzzword to handle page layout in a way that is not possible with <acronym title="Hyper Text Markup Language">HTML</acronym>. Buzzword also offers online collaboration via its sharing feature, which, like Google Docs, allows users to invite others to read, edit or comment on documents in realtime. Buzzword stores files online so that they are available in a single repository for document collaboration. Work is underway to support Adobe <acronym title="Adobe Integrated Runtime">AIR</acronym> to allow for offline work.</p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-1.png" rel="lightbox" title="Adobe Buzzword"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-1.thumbnail.png" width="128" height="79" alt="Adobe Buzzword" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-2.png" rel="lightbox" title="Adobe Buzzword"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-2.thumbnail.png" width="128" height="79" alt="Adobe Buzzword" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-3.png" rel="lightbox" title="Adobe Buzzword"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-3.thumbnail.png" width="128" height="79" alt="Adobe Buzzword" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-4.png" rel="lightbox" title="Adobe Buzzword"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-buzzword-4.thumbnail.png" width="128" height="79" alt="Adobe Buzzword" style="margin-right:5px;" /></a></p>
<p><em>(click on the images for more detail)</em></p>
<p>You can find more information about <a href="http://labs.adobe.com/technologies/buzzword/" title="Buzzword on Adobe Labs" target="_blank" rel="nofollow">Buzzword on the Adobe Labs</a> website.</p>
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<h3>Share</h3>
<p>Share is a free web-based service that makes it easy to share, publish and organize your important documents. Each document you upload to your Share account is assigned a unique website address. To share a document with someone, select the document you want to share, enter the person&#8217;s email address and an optional message, and set whether the files will be publicly accessible or restricted only to the recipients. Recipients will get an email with a link they can click on to download the document. You can also link to your documents, or embed flash previews on your own website, blog or wiki. This concept is not new, with <a href="http://www.scribd.com/" title="Scribd - Publish Your Self Online" target="_blank" rel="nofollow">Scribd</a> and <a href="http://issuu.com/" title="Issuu - You Publish" target="_blank" rel="nofollow">Issuu</a> being an alternatives.</p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-1.png" rel="lightbox" title="Adobe Share"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-1.thumbnail.png" width="128" height="79" alt="Adobe Share" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-2.png" rel="lightbox" title="Adobe Share"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-2.thumbnail.png" width="128" height="79" alt="Adobe Share" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-3.png" rel="lightbox" title="Adobe Share"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-3.thumbnail.png" width="128" height="79" alt="Adobe Share" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-4.png" rel="lightbox" title="Adobe Share"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-share-beta-4.thumbnail.png" width="128" height="79" alt="Adobe Share" style="margin-right:5px;" /></a></p>
<p><em>(click on the images for more detail)</em></p>
<p>You can find more information about <a href="http://labs.adobe.com/technologies/share/" title="Share on Adobe Labs" target="_blank" rel="nofollow">Share on the Adobe Labs</a> website.</p>
<h3>Photoshop Express</h3>
<p>Adobe Photoshop Express is an online Rich Internet Application (<acronym title="Rich Internet Application">RIA</acronym>) where you can polish, sort, store, and show off up to 2<acronym title="gigabytes">GB</acronym> of photos. Furthermore, you can crop, rotate, smudge, tweak, twirl, pinch, correct â€” or any combination you like â€” the images. The tool isn&#8217;t like its more powerful offline sister, it is more like the photo editing website <a href="http://www.picnik.com" title="Picnik" target="_blank" rel="nofollow">Picnik</a>. What&#8217;s interesting about the Adobe offering, is the fact that Photoshop Express comes with 2<acronym title="Giga Byte">GB</acronym> of free storage for your photos, which makes it less of just an online tool, and more of an online service. The 2<acronym title="Giga Byte">GB</acronym> trumps <a href="http://picasa.google.com/" title="Google Picassa" target="_blank" rel="nofollow">Picassa</a>&#8216;s current 1<acronym title="Giga Byte">GB</acronym>.</p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-1.png" rel="lightbox" title="Adobe Photoshop Express"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-1.thumbnail.png" width="128" height="79" alt="Adobe Photoshop Express" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-2.png" rel="lightbox" title="Adobe Photoshop Express"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-2.thumbnail.png" width="128" height="79" alt="Adobe Photoshop Express" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-3.png" rel="lightbox" title="Adobe Photoshop Express"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-3.thumbnail.png" width="128" height="79" alt="Adobe Photoshop Express" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-4.png" rel="lightbox" title="Adobe Photoshop Express"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-photoshop-express-4.thumbnail.png" width="128" height="79" alt="Adobe Photoshop Express" style="margin-right:5px;" /></a></p>
<p><em>(click on the images for more detail)</em></p>
<p>You can find more information about <a href="http://labs.adobe.com/technologies/photoshopexpress/" title="Photoshop Express on Adobe Labs" target="_blank" rel="nofollow">Photoshop Express on the Adobe Labs</a> website.</p>
<h3>Brio</h3>
<p>Brio, currently in Beta, is a personal web-conferenceing service that enables you to instantly communicate and collaborate using your own online meeting room. Brio offers screen-sharing, full multi-party video, <acronym title="Voice over Internet Protocol">VoIP</acronym>, teleconferencing, whiteboarding, chat and shared notes; all via the browser.</p>
<p>To start a meeting, just go to your meeting room and invite others to join you at the same <acronym title="Universal Resource Locator">URL</acronym>. As the host, you will need to download a small Brio add-in in order to share your screen. Meeting attendees will not need to download any software unless they will also be sharing their screen. There is no need to schedule meetings in advance.</p>
<p><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-1.png" rel="lightbox" title="Adobe Brio"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-1.thumbnail.png" width="128" height="79" alt="Adobe Brio" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-2.png" rel="lightbox" title="Adobe Brio"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-2.thumbnail.png" width="128" height="79" alt="Adobe Brio" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-3.png" rel="lightbox" title="Adobe Brio"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-3.thumbnail.png" width="128" height="79" alt="Adobe Brio" style="margin-right:5px;" /></a><a href="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-4.png" rel="lightbox" title="Adobe Brio"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/04/adobe-brio-beta-4.thumbnail.png" width="128" height="79" alt="Adobe Brio" style="margin-right:5px;" /></a></p>
<p><em>(click on the images for more detail)</em></p>
<p>You can find more information about <a href="http://labs.adobe.com/technologies/brio/" title="Brio on Adobe Labs" target="_blank" rel="nofollow">Brio on the Adobe Labs</a> website.</p>
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<h3>Integration and Offline Access</h3>
<p>Although each of these tools work independently of one another, using different sign-ons, it is a very real possibility that Adobe will adopt a similar route to that of Google, Microsoft, Yahoo and Zoho and integrate their online products into a single cohesive unit with one sign-on; the Adobe <acronym title="Identifier">ID</acronym>.</p>
<p>Plans are already afoot to integrate the Buzzword and Share tools, both of which sit naturally together. What would be more interesting would be the integration of Photoshop Express with these tools so that you can, for example, edit images embedded in a Buzzword document.</p>
<h3>The Future</h3>
<p>Adobe has stiff competion from the offline, desktop applications. This is where <acronym title="Adobe Integrated Runtime">AIR</acronym> enters the picture. Adobe said, as far back as September 2007, that they would create a version of Buzzword in <acronym title="Adobe Integrated Runtime">AIR</acronym>. This has yet to be envisaged, but the rumblings from Adobe suggest that this development is still in the works. Bringing Buzzword to the desktop would be an extremely significant step, making it a very real alternative to desktop word processors.</p>
<p>All that is required now for Adobe is to implement a spreadsheet and presentation application. Whether they buy in these tools, or use their existing skill set is the question. On current form, and if the acquisition of Virtual Ubiquity and its Buzzword product is an indication, Adobe are likely to be keeping a keen eye on existing technologies being developed by third parties. For example <a href="http://www.sliderocket.com/" title="SlideRocket" target="_blank" rel="nofollow">SlideRocket</a> is a viable contender for presentations &#8211; built in Flash and with an <acronym title="Adobe Integrated Runtime">AIR</acronym> client; the user interface even looks similar to the above products. Or there is <a href="http://www.blist.com" title="blist" target="_blank" rel="nofollow">blist</a> for spreadsheets that again is built on Flex/Flash technology.</p>
<p>Keep an eye on <a href="http://labs.adobe.com" title="Adobe Labs" target="_blank" rel="nofollow">Adobe Labs</a> for their latest developments. You will notice developments in areas such as RSS with <a href="http://labs.adobe.com/technologies/myfeedz/" title="Adobe myFeedz" target="_blank" rel="nofollow">myFeedz</a>, colour theming with <a href="http://labs.adobe.com/technologies/kuler/" title="Adobe Kuler" target="_blank" rel="nofollow">Kuler</a>, and a competitor to <a href="http://www.microsoft.com/sharepoint/default.mspx" title="Microsoft Sharepoint" target="_blank" rel="nofollow">Microsoft&#8217;s Sharepoint</a> and <a href="http://sites.google.com/" title="Google Sites" target="_blank" rel="nofollow">Google&#8217;s Sites</a> called <a href="http://labs.adobe.com/technologies/jamjar/" title="Adobe JamJar" target="_blank" rel="nofollow">JamJar</a>.</p>
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