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	<title>Simon Whatley &#187; soa</title>
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	<description>The opposite of every great idea is another great idea</description>
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		<title>The Open Cloud Manifesto</title>
		<link>http://www.simonwhatley.co.uk/the-open-cloud-manifesto</link>
		<comments>http://www.simonwhatley.co.uk/the-open-cloud-manifesto#comments</comments>
		<pubDate>Wed, 12 Aug 2009 10:52:29 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[cloud computing community]]></category>
		<category><![CDATA[Cloud computing standards organisations]]></category>
		<category><![CDATA[cloud services]]></category>
		<category><![CDATA[established computing technologies]]></category>
		<category><![CDATA[fever]]></category>
		<category><![CDATA[grid computing]]></category>
		<category><![CDATA[IT technologies]]></category>
		<category><![CDATA[long established computing technologies]]></category>
		<category><![CDATA[on demand]]></category>
		<category><![CDATA[open cloud manifesto]]></category>
		<category><![CDATA[physical hardware]]></category>
		<category><![CDATA[scalability]]></category>
		<category><![CDATA[soa]]></category>
		<category><![CDATA[software orientated architecture]]></category>
		<category><![CDATA[utility computing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=1984</guid>
		<description><![CDATA[The buzz around cloud computing has reached a fever pitch. Some believe it is a disruptive trend representing the next stage in the evolution of the Internet. Others believe it is hype, as it uses long established computing technologies. As with any new trend in the IT world, organizations must figure out the benefits and risks of cloud computing and the best way to use this technology.]]></description>
			<content:encoded><![CDATA[<p><em>Extracts from the <a href="http://www.opencloudmanifesto.org" title="The Open Cloud Manifesto" target="_blank" rel="nofollow">Open Cloud Manifesto</a></em></p>
<p>The buzz around cloud computing has reached a fever pitch. Some believe it is a disruptive trend representing the next stage in the evolution of the Internet. Others believe it is hype, as it uses long established computing technologies. As with any new trend in the IT world, organisations must figure out the benefits and risks of cloud computing and the best way to use this technology.</p>
<h3>What is Cloud Computing and Why is it Important?</h3>
<p>In order to understand the core principles of an open cloud, we need to first agree on some basic definitions and concepts of cloud computing itself. First, what is <q>the cloud</q>? The architecture and terminology of cloud computing is as clearly and precisely defined as, well, a cloud. Since cloud computing is really a culmination of many technologies such as grid computing, utility computing, <abbr title="Software Orientated Architecture">SOA</abbr>, Web 2.0, and other technologies, a precise definition is often debated.</p>
<p>The key characteristics of the cloud are:</p>
<ul>
<li>Scalability on Demand</li>
<li>Streamlining the data Centre</li>
<li>Improving Business Processes</li>
<li>Minimising Startup Costs</li>
</ul>
<h3>Challenges and Barriers to Adoption</h3>
<p>Although the cloud presents tremendous opportunity and value for organisations, the usual IT requirements (security, integration, and so forth) still apply. In addition, some new issues come about because of the multi-tenant nature (information from multiple companies may reside on the same physical hardware) of cloud computing, the merger of applications and data, and the fact that a company’s workloads might reside outside of their physical on-premise datacenter.</p>
<ul>
<li>Data and Application Interoperability</li>
<li>data and Application Portability</li>
<li>Governance and Management</li>
<li>Metering and Monitering</li>
</ul>
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<h3>The Goals of an Open Cloud</h3>
<p>Customers expect that the cloud services they use will be as open as the rest of their IT choices. As an open cloud becomes a reality, business leaders will beneﬁt in several ways.</p>
<ul>
<li>Choice</li>
<li>Flexibility</li>
<li>Speed and Agility</li>
<li>Skills</li>
</ul>
<h3>Principles of the Open Cloud</h3>
<p>Many clouds will continue to be different in a number of important ways, providing unique value for organisations. As cloud computing matures, there are several key principles that must be followed to ensure the cloud is open and delivers the choice, flexibility and agility organisations demand:</p>
<ol>
<li>Cloud providers must work together to ensure that the challenges to cloud adoption (security, integration, portability, interoperability, governance/management, metering/monitoring) are addressed.</li>
<li>Cloud providers must not use their market position to lock customers into their particular platforms and limit their choice of providers.</li>
<li>Cloud providers must use and adopt existing standards wherever appropriate.</li>
<li>When new standards (or adjustments to existing standards) are needed, we must be judicious and pragmatic to avoid creating too many standards.</li>
<li>Any community effort around the open cloud should be driven by customer needs, not merely the technical needs of cloud providers, and should be tested or verified against real customer requirements.</li>
<li>Cloud computing standards organisations, advocacy groups, and communities should work together and stay coordinated, making sure that efforts do not conflict or overlap.</li>
</ol>
<h3>Conclusion</h3>
<p>Although this is a time of great innovation for the cloud computing community, that innovation should be guided by the principles of openness. Industry participants must work together to ensure that the cloud remains as open as all other IT technologies.</p>
<p>The <a href="http://www.opencloudmanifesto.org" title="The Open Cloud Manifesto" target="_blank" rel="nofollow">Open Cloud Manifesto</a> can be viewed in full and downloaded from <a href="http://www.opencloudmanifesto.org/Open%20Cloud%20Manifesto.pdf" title="The Open Cloud Manifesto" target="_blank" rel="nofollow">http://www.opencloudmanifesto.org</a>.</p>
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		<title>Future Directions for Rich Internet Applications</title>
		<link>http://www.simonwhatley.co.uk/future-directions-for-rich-internet-applications</link>
		<comments>http://www.simonwhatley.co.uk/future-directions-for-rich-internet-applications#comments</comments>
		<pubDate>Thu, 19 Jul 2007 18:31:09 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[AIR]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[disparate systems]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gears]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[integrated applications]]></category>
		<category><![CDATA[Internet Applications]]></category>
		<category><![CDATA[Internet Applications Rich Internet Applications]]></category>
		<category><![CDATA[JavaFX]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[manual processing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Windows]]></category>
		<category><![CDATA[performance solutions]]></category>
		<category><![CDATA[quicktime]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Rich Internet Applications]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Service Orientated Architecture]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[soa]]></category>
		<category><![CDATA[Software as a Service]]></category>
		<category><![CDATA[software orientated architecture]]></category>
		<category><![CDATA[software tools]]></category>
		<category><![CDATA[sun]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web applications]]></category>
		<category><![CDATA[Web industry]]></category>
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		<category><![CDATA[Web Standards]]></category>
		<category><![CDATA[XAML]]></category>
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		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=296</guid>
		<description><![CDATA[Rich Internet Applications are just the beginning. A key trend taking place throughout the Web industry is the urgency to integrate disparate systems and software tools to reduce costs, increase developer productivity, reduce the need for manual processing and intervention in transactions, and decrease time to market. To achieve these objectives, organisations have endorsed the adoption of standards-based systems combined with the migration to Web Services and Service Orientated Architecture. This has led to a requirement to create a consistent and intuitive interface to applications, data and services. The immediate goal of these efforts is to provide simpler, quicker and more efficient access and processing of information.]]></description>
			<content:encoded><![CDATA[<p>Rich Internet Applications (<acronym title="Rich Internet Application">RIA</acronym>s) are just the beginning. A key trend taking place throughout the Web industry is the urgency to integrate disparate systems and software tools to reduce costs, increase developer productivity, reduce the need for manual processing and intervention in transactions, and decrease time to market. To achieve these objectives, organisations have endorsed the adoption of standards-based systems (e.g. <acronym title="eXtensible Markup Language">XML</acronym>, Design Patterns, <acronym title="Cascading Style Sheets">CSS</acronym>, <acronym title="European Computer Manufacturers Association">ECMA</acronym>Script) combined with the migration to Web Services and Service Orientated Architecture (<acronym title="Software Orientated Architecture">SOA</acronym>). This has led to a requirement to create a consistent and intuitive interface to applications, data and services. The immediate goal of these efforts is to provide simpler, quicker and more efficient access and processing of information. Increasingly, Web applications are also offering customers application interfaces that are more personalised and customised to each individual&#8217;s specific requests and requirements.</p>
<p>It is clear that <acronym title="Rich Internet Application">RIA</acronym>s offer the potential to fundamentally change the user experience and in doing so, yield significant business benefits. However, in order for <acronym title="Rich Internet Application">RIA</acronym>s to be widely employed, and for more companies to receive these kinds of returns, technologies to build <acronym title="Rich Internet Application">RIA</acronym>s will need to appeal to a wider range of developers. The ability to cost effectively create rich, engaging user experiences that support corporate objectives and reach a broader developer audience without sacrificing development productivity require a new generation of <acronym title="Rich Internet Application">RIA</acronym> tools. These tools are being developed by a large number of organisations with Adobe, Microsoft, Google, Apple and Sun leading the way with the <a href="http://labs.adobe.com/technologies/air/" title="Adobe AIR" target="_blank" rel="nofollow">AIR</a>/<a href="http://www.adobe.com/products/flash/" rel="nofollow" target="_blank" title="Flash">Flash</a>/<a href="http://www.adobe.com/products/flex/" rel="nofollow" target="_blank" title="Flex">Flex</a> combination, <a href="http://silverlight.net/" rel="nofollow" target="_blank" title="Silverlight">Silverlight</a>, <a href="http://gears.google.com/" rel="nofollow" target="_blank" title="Google Gears">Gears</a>, <a href="http://www.apple.com/quicktime/" rel="nofollow" target="_blank" title="Apple's Quicktime">Quicktime</a> and <a href="http://www.sun.com/software/javafx/index.jsp" rel="nofollow" target="_blank" title="Sun's JavaFX">JavaFX</a> respectively.</p>
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<p>The new generation of <acronym title="Rich Internet Application">RIA</acronym> tools being developed by the likes of Adobe and Microsoft must do the following to allow developers to truely harness the power of <acronym title="Rich Internet Application">RIA</acronym>s in the commercial environment:</p>
<ol>
<li>Allow developers to write applications using familiar development models to utilise and extend their current skills without requiring them to adopt entirely new or different skills</li>
<li>Use standard and standards-based technologies</li>
<li>Use industry specific programming models and patterns</li>
<li>Use and/or leverage the existing IT infrastructure through wrap and reuse rather than rip and replace</li>
<li>Provide pervasive, familiar programming models and an expressive user interface across platforms and devices; and</li>
<li>Allow developers to create a solution that delivers scalable, secure, high performance solutions that are bandwidth efficient</li>
</ol>
<p>These new <acronym title="Rich Internet Application">RIA</acronym> tools will need to provide the features that enhance IT developer&#8217;s abilities to be more creative and to accomplish <acronym title="Rich Internet Application">RIA</acronym> development with the same or less effort than the tools they use to create other types of applications. What is required are the tools that can help developers achieve these objectives without relying on only <acronym title="HyperText Markup Language">HTML</acronym> or other scripting languages, or having to learn a completely new development approach.</p>
<p>Two vendors which have the technology and capaibility to fully deliver Rich Internet Applications are Adobe and Microsoft. With Microsoft&#8217;s <a href="http://silverlight.net/" rel="nofollow" target="_blank" title="Silverlight">Silverlight</a> and <acronym title="Extensible Application Markup Language">XAML</acronym>, developing rich internet applications to run on Windows platforms will progress at a fast rate. In turn, Adobe has had a head start with the aquisition of Macromedia and the subsequent addition of <a href="http://www.adobe.com/products/flash/" rel="nofollow" target="_blank" title="Flash">Flash</a> and <a href="http://www.adobe.com/products/flex/" rel="nofollow" target="_blank" title="Flex">Flex</a> to its product offering. Flash and its relative ubiquity across platforms and devices ensures that <acronym title="Rich Internet Application">RIA</acronym> development and production will be accessible to a large user base and as such puts Adobe at a distinct advantage over Microsoft.<br />
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		<item>
		<title>Why You Should Consider Rich Internet Applications</title>
		<link>http://www.simonwhatley.co.uk/why-you-should-consider-rich-internet-applications</link>
		<comments>http://www.simonwhatley.co.uk/why-you-should-consider-rich-internet-applications#comments</comments>
		<pubDate>Sat, 14 Jul 2007 14:17:31 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[interactive web]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Rich Internet Applications]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Service Orientated Architecture]]></category>
		<category><![CDATA[soa]]></category>
		<category><![CDATA[Software as a Service]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=295</guid>
		<description><![CDATA[While Rich Internet Applications (RIAs) apply across a broad spectrum of industries and uses, one of their well-established merits is to allow a company to reduce the complexity that stands between where they are today with their traditional Web applications and where they want to be in the short to medium term. RIAs are consistently bringing companies closer to their vision of their application, closer to their customers, and closer to the business impact they believed the Web could actually have on their overall business model. This is expressed most clearly in what RIAs have allowed or enabled companies to do, namely provide Software as a Service (SaaS) as part and parcel of a Service Orientated Architecture (SOA).]]></description>
			<content:encoded><![CDATA[<p>The Web has long promised to be a conduit to connect a business directly with its sales prospects, clients and partners. Yet often the Web fails to live up to its expectation due to limitations of the traditional, prohibitative <acronym title="HyperText Markup Language">HTML</acronym> page-based model.</p>
<p>While Rich Internet Applications (<acronym title="Rich Internet Application">RIA</acronym>s) apply across a broad spectrum of industries and uses, one of their well-established merits is to allow a company to reduce the complexity that stands between where they are today with their traditional Web applications and where they want to be in the short to medium term. <acronym title="Rich Internet Application">RIA</acronym>s are consistently bringing companies closer to their vision of their application, closer to their customers, and closer to the business impact they believed the Web could actually have on their overall business model. This is expressed most clearly in what <acronym title="Rich Internet Application">RIA</acronym>s have allowed or enabled companies to do, namely provide Software as a Service (<acronym title="Software as a Service">SaaS</acronym>) as part and parcel of a Service Orientated Architecture (<acronym title="Service Orientated Architecture">SOA</acronym>).</p>
<p style="text-align: center"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2007/07/software-as-a-service.jpg" alt="Software as a Service" /></p>
<p>Companies have considered and are choosing <acronym title="Rich Internet Application">RIA</acronym>s because provide the following:</p>
<ol>
<li>Develop new kinds of applications with features or capabilities that would be extremely difficult or impossible for a developer to create using traditional Web technologies.</li>
<li>Engage, guide and listen to their customers on-line more intimately or more closely to how they would do it in person to increase loyalty, improve service, deepen the customer relationship, distinguish the company, or guide product development.</li>
<li>Create compelling, attractive and interactive Web sites using audio, video, text and graphics that generate leads, increase sales, simplify communication and create a unique online experience worth returning to.</li>
<li>Simplify typically complex processes like registration, configuration or purchasing leading to increased leads, sales, bookings, time on the site and repeat visits.</li>
<li>Present information to their employees, management and partners in clear, innovative, intuitive and effective ways to increase productivity, information sharing, decision-making and competitive advantage.</li>
<li>Provide an engaging, highly interactive presentation layer to underlying Web Services.</li>
<li>Reduce bandwidth costs associated with frequent page refresh for high traffic sites.</li>
<li>Dramatically increase sales of their products and services through their Web channel; and</li>
<li>Build an engaging, highly interactive Web site or application at a reduced cost compared to using alternative Web technologies.</li>
</ol>
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		</item>
		<item>
		<title>The Future of the Rich Internet</title>
		<link>http://www.simonwhatley.co.uk/the-future-of-the-rich-internet</link>
		<comments>http://www.simonwhatley.co.uk/the-future-of-the-rich-internet#comments</comments>
		<pubDate>Fri, 22 Jun 2007 21:13:37 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[AJAX]]></category>
		<category><![CDATA[enterprise architecture]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[gears]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MXML]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Rich Internet Applications]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Service Orientated Architecture]]></category>
		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[soa]]></category>
		<category><![CDATA[Software as a Service]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Interface Design]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[Workflow]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=290</guid>
		<description><![CDATA[The Internet has emerged from obscurity to become a dominant platform for application development and is integral to the idea of Software as a Service (SaaS). Unfortunately the demand to build applications of increasing complexity has continued to outpace the ability of traditional Web applications to represent that complexity and expectation. Utilisation of AJAX technologies attempts to reconcile some of the issues, but frequently the result is a frustrating, confusing or disengaging user experience resulting in unhappy customers, lost sales, and increased costs.]]></description>
			<content:encoded><![CDATA[<p>The Internet has emerged from obscurity to become a dominant platform for application development and is integral to the idea of Software as a Service (<acronym title="Software as a Service">SaaS</acronym>). Unfortunately the demand to build applications of increasing complexity has continued to outpace the ability of traditional Web applications to represent that complexity and expectation. Utilisation of <acronym title="Asynchronous JavaScript and XML">AJAX</acronym> technologies attempts to reconcile some of the issues, but frequently the result is a frustrating, confusing or disengaging user experience resulting in unhappy customers, lost sales, and increased costs.</p>
<p>We are in a period of expanding opportunity for Internet and intranet applications. The growth in adoption and usage of the Internet has acted as a driver behind technology spending, spawned such terms as Service Orientated Architecture (<acronym title="Service Orientated Architecture">SOA</acronym>), Software as a Service (<acronym title="Software as a Service">SaaS</acronym>) and Web Services, and enterprise integration trends that seek to combine back-office infrastructures with new front-office applications and the Internet.</p>
<p>Integral to this is the need to communicate better with employees, customers, suppliers, and partners. Intranet applications, including enterprise information portals and employee facing applications, are increasingly depended upon to share information across a company, while outwardly focused extranet applications seek to more tightly bind networks of partners, suppliers and customers and make communication, business transactions and support easier.</p>
<p>A key reason Web applications cannot represent these types of complexity is because of the limitations of <acronym title="HyperText Markup Language">HTML</acronym> pages. The Internet grew up on the notion of a network of loosely coupled, unintelligent clients that communicate with increasingly intelligent servers by sending requests for pages. The emergence of Rich Internet Applications (<acronym title="Rich Internet Application">RIA</acronym>&#8216;s) has served to blur the distinction between the desktop and the Web and has resulted in smart, powerful and dynamic user interfaces. <acronym title="Rich Internet Application">RIA</acronym>&#8216;s seek to combine the best of the desktop, Web and communication technologies.</p>
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<p>As one would expect, the driving forces behind Rich Internet Applications are the big guns in the technology and Web industry; namely <a href="http://www.adobe.com" rel="nofollow" target="_blank" title="Adobe">Adobe</a>, <a href="http://www.google.com" rel="nofollow" target="_blank" title="Google">Google</a> and <a href="http://www.microsoft.com" rel="nofollow" target="_blank" title="Microsoft">Microsoft</a>. Each company has produced their own <acronym title="Rich Internet Application">RIA</acronym> platforms:</p>
<p align="center"><img src="http://www.simonwhatley.co.uk/blog/wp-content/uploads/2007/06/rich-internet.jpg" alt="Rich Internet Applications" /></p>
<h3>Adobe Integrated Runtime (<acronym title="Adobe Integrated Runtime">AIR</acronym>)</h3>
<p><acronym title="Adobe Integrated Runtime">AIR</acronym> is a cross-operating system runtime that allows developers to leverage their existing web development skills Flash, Flex, <acronym title="HyperText Markup Language">HTML</acronym>, Ajax) to build and deploy desktop <acronym title="Rich Internet Application">RIA</acronym>&#8216;s.</p>
<p>Applications can be built using the following technologies:</p>
<ul>
<li>Flash / Flex / ActionScript</li>
<li><acronym title="HyperText Markup Language">HTML</acronym> / JavaScript / <acronym title="Cascading Style Sheets">CSS</acronym> / <acronym title="Asynchronous JavaScript and XML">AJAX</acronym></li>
<li>Combination of these technologies</li>
<li>PDF can be leveraged with any application</li>
</ul>
<p>Adobe Integrated Runtime can be found at <a href="http://labs.adobe.com/technologies/air/" rel="nofollow" target="_blank" title="Adobe Integrated Runtime">http://labs.adobe.com/technologies/air/</a></p>
<h3>Google Gears</h3>
<p>Google Gears is an open source browser extension that lets developers create web applications that can run offline.</p>
<p>Google Gears consists of three modules that address the core challenges in making web applications work offline.</p>
<ul>
<li><a href="http://code.google.com/apis/gears/api_localserver.html">LocalServer</a> Cache and serve application resources (HTML, JavaScript, images, etc.) locally</li>
<li><a href="http://code.google.com/apis/gears/api_database.html">Database</a> Store data locally in a fully-searchable relational database</li>
<li><a href="http://code.google.com/apis/gears/api_workerpool.html">WorkerPool</a> Make your web applications more responsive by performing resource-intensive operations asynchronously</li>
</ul>
<p>Google Gears can be found at <a href="http://gears.google.com/" rel="nofollow" target="_blank" title="Google Gears">http://gears.google.com</a></p>
<h3>Micrsoft Silverlight</h3>
<p>Silverlight is a cross-browser, cross-platform plug-in for delivering the next generation of .NET based media experiences and rich interactive applications for the Web. Silverlight offers a flexible programming model that supports AJAX, VB, C#, Python, and Ruby, and integrates with existing Web applications. Silverlight supports fast, cost-effective delivery of high-quality video to all major browsers running on the Mac OS or Windows.</p>
<p>Microsoft Silverlight can be found at <a href="http://silverlight.net" rel="nofollow" target="_blank" title="Microsoft Silverlight">http://silverlight.net</a></p>
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