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Articles tagged Social Media

6 Key Insights for Building a Successful Community
How do you ensure your online community is a success? Online community programs take a lot of thought, planning and work to get them off the ground, but if done correctly can bring so much value for members and brands. Read more – ‘6 Key Insights for Building a Successful Community’.
Tools to Help You Manage Your Websites and Blogs
As content on the Web grows exponentially, our ability to make sense of it is inversely proportional. In other words, we are fast sinking under the sheer amount of content pouring onto the Web every day. The Social Web hasn’t made life any easier on managing content production either – in fact its lowered the barrier to entry. Read more – ‘Tools to Help You Manage Your Websites and Blogs’.
Content Creation and Integration Tools
The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies create content and deliver it in a meaningful way. Read more – ‘Content Creation and Integration Tools’.
Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative)
Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Read more – ‘Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative)’.
Quantitative Social Media Monitoring Tools (Tracking and Analytics)
Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more – ‘Quantitative Social Media Monitoring Tools (Tracking and Analytics)’.
Tools to Help You Manage Your Facebook Account
With more than 400m registered users globally, Facebook is the world’s largest social network. If you’ve identified Facebook as the area of focus of your social media efforts, you should select a monitoring tool that’s strong in Facebook. Read more – ‘Tools to Help You Manage Your Facebook Account’.
Tools to Help You Manage Your Twitter Account
If you identified Twitter as the area of focus of your social media efforts, you should select a monitoring tool that’s strong in Twitter. If you want to track conversations in multiple languages, look for that capability. Read more – ‘Tools to Help You Manage Your Twitter Account’.
Twitter Monitoring and Analytics Tools
Do you want to get serious about using Twitter to market your services? Do you need to measure how much impact a topic has on Twitter? Or are you just just curious about your Twitter “performance” or perhaps someone elses? Well, here’s the good news: there are lots of analytics tools you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your website or blog. Read more – ‘Twitter Monitoring and Analytics Tools’.
Tools to Help You Manage Multiple Social Channels
Social media monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. It’s important to find out who is saying what, and where the conversation is happening so you can respond appropriately. Read more – ‘Tools to Help You Manage Multiple Social Channels’.
Qualitative Social Media Monitoring Tools (Sentiment Monitoring)
Qualitative social media monitoring is all about sentiment analysis or opinion mining. Sentiment analysis refers to the application of natural language processing (NLP), computational linguistics and text analytics to identify and extract subjective information in source material. Read more – ‘Qualitative Social Media Monitoring Tools (Sentiment Monitoring)’.