The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies create content and deliver it in a meaningful way. Read more – ‘Content Creation and Integration Tools’.
Do you want to get serious about using Twitter to market your services? Do you need to measure how much impact a topic has on Twitter? Or are you just just curious about your Twitter “performance” or perhaps someone elses? Well, here’s the good news: there are lots of analytics tools you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your website or blog. Read more – ‘Twitter Monitoring and Analytics Tools’.
In behavioural economics, gamification is the use of game dynamics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviours in connection with the applications. Gamification works by making technology more engaging, encouraging desired behaviours and by taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping or reading web sites. Read more – ‘Game Dynamics, or Gamification to You and Me’.
Social media is relationship and conversation media. At its core is the art of building relationships with others, human-to-human. However, you can’t be everywhere conversing with everyone at the same time. You need to pick your battles. Where you "hang out" digitally, just like any outreach and marketing program, should be driven by where your constituency hangs out. Read more – ‘Steps to a Strong Brand’.
Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web. Read more – ‘15 Free eBooks about Social Media’.
Friends are an extremely important part of most people’s lives. The question Who are your friends?, is continually asked across The Web through applications that form part of the social media phenomenon. If you join Twitter or Facebook, one of the actions you are almost immediately asked is to identify your friends. But relationships in a digital world are not so absolute. Read more – ‘The Spectrum of Online Friendship’.