Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.
Tags: Amber Naslund, Antony Mayfield, Brian Solis, Chris Brogan, Cory Doctorow, David Meerman Scott, facebook, Jeff Hayzlett, John Jantsch, Kodak, LinkedIn, Marketing, media strategies, media tools, Online social networking, SMM, Social information processing, Social Media, social networks, social web, Twitter, Ubuntu, Viral marketing
Friends are an extremely important part of most people’s lives. The question Who are your friends?, is continually asked across The Web through applications that form part of the social media phenomenon. If you join Twitter or Facebook, one of the actions you are almost immediately asked is to identify your friends. But relationships in a digital world are not so absolute.
Tags: active interest, advocacy, alumni network, blogs, Clay Shirky, Del.icio.us, facebook, FriendFeed, friendship, investment, Mike Arauz, online, online friendship, Online social networking, passive interest, private dialogue, public dialogue, Reputation, Social Media, Social Networking, social networks, spectrum, Twitter
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO).
Tags: api, Bing, blog, facebook, Google, Internet marketing, Online social networking, Ping.fm, Real-time web, search engine, Search engine optimization, search engines, Social Media, social networking profiles, social networks, Twitter
If you’ve ever wondered how to go about the whole social media thing, Lon Safko, author of the Social Media Bible suggests 10 commandments that go a long way to embracing the phenomenon.
Tags: 10 commandments, alerts, AudioBoo, author, blog, blog editor, blogging, comments, connect, creativity, Disqus, explore, facebook, Flock, free audio software, FriendFeed, Google, Google Alerts, greater concern, hosted solution, iTunes, lifestreaming, Lon Safko, Nikon, online rivals, photos, Podcasts, profiles, Qik, Social Media, social media aggregation, social media bible, social media thing, social media websites, social networks, socialthing, Twitter, videos, Vimeo, Web Browser, wordpress, YouTube
Social network portability is one of several user-interface ideas and suggestions in the area of data-portability. As users, our identity, photos, videos and other forms of personal data should be discoverable by, and shared between our chosen (and trusted) tools or vendors. When you join a new site, you should be able to import or preferably subscribe to your profile information and your social network from any existing profile of yours. We need a DHCP for Identity. A distributed File System for data. The technologies already exist, we simply need a complete reference design to put the pieces together. This problem is solved by a number existing technologies and initiatives: Microformats, OpenID, OAuth, RDF, RSS, OPML and APML.
Tags: APML, Authentication, Bloglines, Cluztr, Cork’d, Dandelife, Data Portability, Engagd, Fire Eagle, Flickr, FOAF, Get Satisfaction, Google, hCard, Idiomag, Last.fm, Magnolia, Microformats, OAuth, Open Social, OpenID, OpenLink Data Spaces, OPML, Particls, Pownce, RDF, RSS, Semantic Web, Social Networking, social networks, Technorati, Twitter, Upcoming, Web 2.0, XFN, Yahoo
In the late 1990s, a large multi-national technology corporation, hoping to become a major force in online advertising, bought a small start-up in a sector that was believed to be the “next big thing”. That corporation was Microsoft and the start-up was Hotmail. Hotmail and Microsoft established web-based email as a must-have application for personal use. The addition of Hotmail to the Microsoft inventory promised to increase the companies online revenues that were being dominated by Yahoo!, Google and AOL amongst a host of others.
Tags: AOL, Bebo, Business, facebook, Flickr, Google, Hotmail, Industry, LinkedIn, Microsoft, MySpace, News Corporation, online, Orkut, revenue, skype, Social Networking, social networks, The Web, Time Warner, Twitter, ubiquity, Web 2.0
During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed “old hat” as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors’ chequebook. Every company needed a 21st Century “Blue Sky” web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation.
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