Social media monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. It’s important to find out who is saying what, and where the conversation is happening so you can respond appropriately. Read more – ‘Tools to Help You Manage Multiple Social Channels’.
Social media is relationship and conversation media. At its core is the art of building relationships with others, human-to-human. However, you can’t be everywhere conversing with everyone at the same time. You need to pick your battles. Where you "hang out" digitally, just like any outreach and marketing program, should be driven by where your constituency hangs out. Read more – ‘Steps to a Strong Brand’.