Whatterz


Articles tagged tracking

UK based websites can assume implied consent over EU cookie legislation
There has been a lot of melodrama and misunderstanding about EU cookie legislation and how the Information Commissioner's Office (ICO) would be enforcing the regulations, not helped by the misinformation and poor guidance from the ICO themselves. Read more – ‘UK based websites can assume implied consent over EU cookie legislation’.
Quantitative Social Media Monitoring Tools (Tracking and Analytics)
Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more – ‘Quantitative Social Media Monitoring Tools (Tracking and Analytics)’.
A Guide to Typography
Typography is the art and technique of arranging type, which involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Read more – ‘A Guide to Typography’.
Segment your Google Analytics with Profiles and Filters
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read more – ‘Segment your Google Analytics with Profiles and Filters’.