If you identified Twitter as the area of focus of your social media efforts, you should select a monitoring tool that’s strong in Twitter. If you want to track conversations in multiple languages, look for that capability. Read more – ‘Tools to Help You Manage Your Twitter Account’.
Social media monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. It’s important to find out who is saying what, and where the conversation is happening so you can respond appropriately. Read more – ‘Tools to Help You Manage Multiple Social Channels’.
If you belong to a medium or large company, there are some real advantages for segmenting your Twitter strategy. Delphine Remy-Boutang, Social Media Marketing Manager at IBM, offers some insights. Read more – ‘Segmenting Your Social Media Strategy’.
