With many competing business models, technologies and systems, a perennial topic of conversation is which approach is better for mobile: websites and webapps, written in HTML5 and related Web technologies, housed on the Web and run across multiple platforms, devices and browsers; or native apps, downloaded to devices and built upon and designed specifically for iOS, Android and other mobile platforms. Read more – ‘Building a presence on mobile? Here are your options’.
As content on the Web grows exponentially, our ability to make sense of it is inversely proportional. In other words, we are fast sinking under the sheer amount of content pouring onto the Web every day. The Social Web hasn’t made life any easier on managing content production either – in fact its lowered the barrier to entry. Read more – ‘Tools to Help You Manage Your Websites and Blogs’.
The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies create content and deliver it in a meaningful way. Read more – ‘Content Creation and Integration Tools’.
Do you want to get serious about using Twitter to market your services? Do you need to measure how much impact a topic has on Twitter? Or are you just just curious about your Twitter “performance” or perhaps someone elses? Well, here’s the good news: there are lots of analytics tools you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your website or blog. Read more – ‘Twitter Monitoring and Analytics Tools’.
Social media monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. It’s important to find out who is saying what, and where the conversation is happening so you can respond appropriately. Read more – ‘Tools to Help You Manage Multiple Social Channels’.
In behavioural economics, gamification is the use of game dynamics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviours in connection with the applications. Gamification works by making technology more engaging, encouraging desired behaviours and by taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping or reading web sites. Read more – ‘Game Dynamics, or Gamification to You and Me’.
In early April, Twitter launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which Tweets will appear measured by Twitter’s new metric called “resonance”, which factors in behaviours like the retweets, @mentions, #hashtags and avatar clicks. Brands can now purchase CPM based adverts to promote these popular tweets at the top of a Twitter search term — even in categories they aren’t well known in, influencing awareness. Read more – ‘What Twitter’s Promoted Tweets Business Model Means to the Ecosystem’.