Social media marketing has three important aspects. The first revolves around creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing via an advert or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally. Read more – ‘Thoughts on a Social Media Marketing Strategy’.
Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web. Read more – ‘15 Free eBooks about Social Media’.
Friends are an extremely important part of most people’s lives. The question Who are your friends?, is continually asked across The Web through applications that form part of the social media phenomenon. If you join Twitter or Facebook, one of the actions you are almost immediately asked is to identify your friends. But relationships in a digital world are not so absolute. Read more – ‘The Spectrum of Online Friendship’.
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO). Read more – ‘How to Optimise Your Social Media Profile’.
If like me, you’ve been struggling to understand the legalese of the Adobe ColdFusion 9 EULA, I have put together a brief and hopefully, helpful summary of what it actually means in in plain English. Read more – ‘Adobe ColdFusion 9 License Terms in Plain English’.
If you’ve ever wondered how to go about the whole social media thing, Lon Safko, author of the Social Media Bible suggests 10 commandments that go a long way to embracing the phenomenon. Read more – ‘The Ten Commandments of Social Media’.
Some time ago, well almost a year ago actually, I posted an article called Parsing Twitter Usernames, Hashtags and URLs with JavaScript. From that article, it became immediately apparent that this was an issue many people were confronting and one that required an answer. Now, belatedly, it is the turn of ColdFusion to get the Twitter love. Read more – ‘Parsing Twitter Usernames, Hashtags and URLs with ColdFusion’.
A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application. Read more – ‘The Four C's of Community’.
In the first part of this series I talked about setting yourself up in business. The next step is to publicise yourself and your skills. At this point, it is helpful to know exactly what line of work you want to be focusing on, since you will need to target your efforts. Read more – ‘Launching Yourself as a Freelancer – Publicity’.
