Personas are fictional characters created to represent the different user types within a targeted demographic that might use a site or product. Personas are useful in considering the goals, desires, and limitations of the users in order to help to guide decisions about a product, such as features, interactions, and visual design. Personas are most often used as part of a user-centered design process for designing software and are also considered a part of interaction design. Read more – ‘Ten Steps to Personas’.
An accessibility statement makes a good addition to all web sites. It is not only a place to demonstrate that you are taking accessibility seriously, but more importantly, it should provide extra information for visitors to your site — particularly for those people with disabilities who need to know about the accessibility of the information and services you provide — and a mechanism to receive feedback on accessibility. Read more – ‘Writing a Good Web Accessibility Statement’.
I’m not a big fan of the BBC’s recent website redesign! While I believe that a few structural and hierarchical elements could have been addressed better, the overall result of this redesign is too “Facebook” and Web 2.0 for my liking; exactly what an online news site does not need. Who are the BBC trying to appeal to? They have gone from being content centric to design and technology centric. This in itself isn’t a bad thing, but I don’t understand the BBCs motivation for doing so. Read more – ‘BBC Appealing to the Facebook Generation’.
Desire lines are those well-worn ribbons of dirt that you see cutting across a patch of grass, field or park, often with nearby pavements, particularly those that offer a less direct route, ignored. In winter, desire lines appear spontaneously as tramped down paths in the snow. These paths are never perfectly straight but instead, they meander like a river this way and that, as if to prove that desire itself isn't uniform or linear and (literally, in this case) straightforward. Read more – ‘Website Success via Desire Lines’.
The Internet has emerged from obscurity to become a dominant platform for application development and is integral to the idea of Software as a Service (SaaS). Unfortunately the demand to build applications of increasing complexity has continued to outpace the ability of traditional Web applications to represent that complexity and expectation. Utilisation of AJAX technologies attempts to reconcile some of the issues, but frequently the result is a frustrating, confusing or disengaging user experience resulting in unhappy customers, lost sales, and increased costs. Read more – ‘The Future of the Rich Internet’.
