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Articles tagged Web analytics

Quantitative Social Media Monitoring Tools (Tracking and Analytics)
Measuring the return on investment (ROI) of using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more – ‘Quantitative Social Media Monitoring Tools (Tracking and Analytics)’.
Segment your Google Analytics with Profiles and Filters
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read more – ‘Segment your Google Analytics with Profiles and Filters’.
Google Announces Plans to Offer a Google Analytics Opt-Out
On 18th March Google announced that it had been developing opt-out functionality for its Analytics product, seemingly in response to growing unease with United States and European regulators. Read more – ‘Google Announces Plans to Offer a Google Analytics Opt-Out’.