A new breed of Web-based data integration applications is emerging across the Internet. Colloquially known as mashups, their popularity stems from the emphasis on interactive user participation and the manner in which they aggregate third-party data. A mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience. Mashups are an exciting genre of interactive Web applications that are characterised by, and draw upon, content and functionality retrieved from external data sources to create entirely new and innovative services. They are a hallmark of the second generation of Web applications widely known as Web 2.0. Read more – ‘Wise Up to Mashups’.
