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	<title>Simon Whatley &#187; Web Standards</title>
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	<description>The opposite of every great idea is another great idea</description>
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		<title>User Experience Books Free to Read Online</title>
		<link>http://www.simonwhatley.co.uk/user-experience-books-free-to-read-online</link>
		<comments>http://www.simonwhatley.co.uk/user-experience-books-free-to-read-online#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:42:38 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Chris Connors]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[David Travis]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ellen Beldner]]></category>
		<category><![CDATA[Human communication]]></category>
		<category><![CDATA[Human-computer interaction]]></category>
		<category><![CDATA[Human–computer interaction]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Jenifer Tidwell]]></category>
		<category><![CDATA[Joe Clarke Dive]]></category>
		<category><![CDATA[John Kolko]]></category>
		<category><![CDATA[John M. Carroll]]></category>
		<category><![CDATA[Judith Reitman Olson]]></category>
		<category><![CDATA[Justin Petro]]></category>
		<category><![CDATA[Mark Pilgrim]]></category>
		<category><![CDATA[Marti A. Hearst]]></category>
		<category><![CDATA[Social psychology]]></category>
		<category><![CDATA[Technical communication]]></category>
		<category><![CDATA[Uday Gajendar]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User experience design]]></category>
		<category><![CDATA[User interface]]></category>
		<category><![CDATA[User Interface Design]]></category>
		<category><![CDATA[User-centered design]]></category>
		<category><![CDATA[web accessibility]]></category>
		<category><![CDATA[Web Accessibility Just Ask]]></category>
		<category><![CDATA[Web Standards]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=2233</guid>
		<description><![CDATA[The truly worldwide reach of the Web has brought with it a new realisation among computer scientists and industry professionals of the enormous importance of usability and user interface design. In the last ten years, much has become understood about what works in user interfaces from a usability perspective, and what does not.]]></description>
			<content:encoded><![CDATA[<p>The truly worldwide reach of the Web has brought with it a new realisation among computer scientists and industry professionals of the enormous importance of usability and user interface design. In the last ten years, much has become understood about what works in user interfaces from a usability perspective, and what does not.</p>
<p>The following are free-to-read books on user experience, available online:</p>
<p><strong>Human Computer Interaction</strong></p>
<ul>
<li><a href="http://books.nap.edu/openbook.php?record_id=790" title="Mental Models in Human-Computer Interaction: Research Issues About What the User of Software Knows" target="_blank" rel="nofollow">Mental Models in Human-Computer Interaction: Research Issues About What the User of Software Knows</a> by John M. Carroll and Judith Reitman Olson</li>
<li><a href="http://www.scribd.com/doc/7479034/hcimodelstheoriesandframeworkstowardamultidisciplinaryscienceinteractivetechnologies" title="HCI Models, Theories and Frameworks: Toward a Multi-disciplinary Science" target="_blank" rel="nofollow">HCI Models, Theories and Frameworks: Toward a Multi-disciplinary Science</a> by John M. Carroll</li>
</ul>
<p><strong>User Experience / Interaction Design</strong></p>
<ul>
<li><a href="http://searchuserinterfaces.com/book/" title="Search User Interfaces" target="_blank" rel="nofollow">Search User Interfaces</a> by Marti A. Hearst</li>
<li><a href="http://designinginterfaces.com/" title="Designing Interfaces - Patterns for Effective Interaction Design" target="_blank" rel="nofollow">Designing Interfaces &#8211; Patterns for Effective Interaction Design</a> by Jenifer Tidwell</li>
<li><a href="http://thoughtsoninteraction.com/" title="Thoughts on Interaction Design" target="_blank" rel="nofollow">Thoughts on Interaction Design</a> by Jon Kolko. with contributions from Ellen Beldner, Uday Gajendar, Chris Connors and Justin Petro</li>
<li><a href="http://www.userfocus.co.uk/fable/index.html" title="The Fable of the User-Centered Designer" target="_blank" rel="nofollow">The Fable of the User-Centered Designer</a> by David Travis</li>
</ul>
<p><strong>Web Accessibility</strong></p>
<ul>
<li><a href="http://www.uiaccess.com/accessucd/index.html" title="Just Ask: Integrating Accessibility Throughout Design" target="_blank" rel="nofollow">Just Ask: Integrating Accessibility Throughout Design</a> by Shawn Henry</li>
<li><a href="http://joeclark.org/book/sashay/serialization/" title="Building Accessible Websites" target="_blank" rel="nofollow">Building Accessible Websites</a> by Joe Clarke</li>
<li><a href="http://diveintoaccessibility.org/" title="Dive Into Accessibility: 30 Days to a More Accessible Website" target="_blank" rel="nofollow">Dive Into Accessibility: 30 Days to a More Accessible Website</a> by Mark Pilgrim</li>
</ul>
<p>If there are any more you think need or can be added to the list, please leave a comment.</p>
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Writing a Good Web Accessibility Statement</title>
		<link>http://www.simonwhatley.co.uk/writing-a-good-web-accessibility-statement</link>
		<comments>http://www.simonwhatley.co.uk/writing-a-good-web-accessibility-statement#comments</comments>
		<pubDate>Thu, 13 Nov 2008 15:57:50 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[assistive technology]]></category>
		<category><![CDATA[diabetes]]></category>
		<category><![CDATA[Digital Web]]></category>
		<category><![CDATA[Digital Web Magazine]]></category>
		<category><![CDATA[Disability Discrimination Act 1995]]></category>
		<category><![CDATA[e.g. device]]></category>
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		<category><![CDATA[heart disease]]></category>
		<category><![CDATA[RNIB]]></category>
		<category><![CDATA[Royal National Institute for the Blind]]></category>
		<category><![CDATA[statement]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[W3C]]></category>
		<category><![CDATA[WAI]]></category>
		<category><![CDATA[wcag]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[web accessibility]]></category>
		<category><![CDATA[Web Accessibility Initiative]]></category>
		<category><![CDATA[Web Accessibility Statement An accessibility statement]]></category>
		<category><![CDATA[web content accessibility guidlines]]></category>
		<category><![CDATA[Web Magazine]]></category>
		<category><![CDATA[Web Standards]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=1468</guid>
		<description><![CDATA[An accessibility statement makes a good addition to all web sites. It is not only a place to demonstrate that you are taking accessibility seriously, but more importantly, it should provide extra information for visitors to your site — particularly for those people with disabilities who need to know about the accessibility of the information and services you provide — and a mechanism to receive feedback on accessibility.]]></description>
			<content:encoded><![CDATA[<p>An accessibility statement makes a good addition to all web sites. It is not only a place to demonstrate that you are taking accessibility seriously, but more importantly, it should provide extra information for visitors to your site &#8212; particularly for those people with disabilities who need to know about the accessibility of the information and services you provide &#8212; and a mechanism to receive feedback on accessibility.</p>
<p>Under the <a href="http://www.opsi.gov.uk/acts/acts1995/Ukpga_19950050_en_1" title="Disability Discrimination Act 1995" target="_blank" rel="nofollow">Disability Discrimination Act 1995</a> (<abbr title="Disability Discrimination Act">DDA</abbr>), a disability is defined as:</p>
<blockquote><p>A physical or mental impairment that has a long-term or substantial effect on a person&#8217;s ability to carry out day to day tasks.</p></blockquote>
<p>This ranges from people with physical and sensory impairments to people with diabetes, disfigurements, heart disease and epilepsy.</p>
<p>Accessibility, therefore, can be viewed as the &#8220;ability to access&#8221; the functionality of a system or entity. Furthermore, accessibility is a somewhat general term used to describe the degree to which a product (e.g. device, service and  environment) is accessible to as many people as possible.  Accessibility is often used to focus on people with disabilities and their right of access to entities, often through use of assistive technology.</p>
<p>A dimension of accessibility is web accessibility. Web accessibility refers to the practice of making websites usable by people of all abilities and disabilities. When sites are correctly designed, developed and edited, all users can have equal access to information and functionality. In many countries this has led to <a href="http://www.w3.org/WAI/" title="Web Accessibility Initiative" target="_blank" rel="nofollow">initiatives</a>, <a href="http://www.rnib.org.uk/xpedio/groups/public/documents/PublicWebsite/public_caseforaccessibility.hcsp#P15_825" title="Royal National Institute for the Blind" target="_blank" rel="nofollow">laws and regulations</a> that aim toward providing universal access to the internet.</p>
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<p>Digital Web Magazine has a great article on whether <a href="http://www.digital-web.com/articles/are_accessibility_statements_useful" title="Digital Web: Are Accessibility Statements Useful" target="_blank" rel="nofollow">accessibility statements are useful</a>, which is well worth a read.</p>
<p>The main points of consideration that can be garnered from the article are as follows:</p>
<ol>
<li>Make the accessibility link prominent and provide it in a consistent location so that website visitors can find it easily.</li>
<li>Provide rich content that explains how to use the accessibility features provided, rather than just listing the features themselves.</li>
<li>Separate the content into sections and provide headings for each section.</li>
<li>Provide contact information in various formats so that website visitors can directly contact the team responsible for accessibility queries.</li>
<li>Actively promote feedback from website visitors. Use comments to continually improve the website.</li>
<li>Provide a known barriers section which details inaccessible areas of the website along with alternative ways of obtaining the information or services.</li>
<li>List technical and conformance information at the end of the accessibility statement. This will allow the information to be readily available, whilst not being placed in a prominent position.</li>
</ol>
<p>Your accessibility statement will be organic &#8212; you may only start with a few lines but as your site develops in terms of accessibility, and your understanding of the accessibility of the site develops, so will your statement. As it can often be created and then forgotten about, it is worthwhile taking time every so often to check through the statement to ensure that it is up-to-date and reflects the work done to enhance the site&#8217;s accessibility.</p>
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		<title>Open Standards: Break Down Those Walls</title>
		<link>http://www.simonwhatley.co.uk/open-standards-break-down-those-walls</link>
		<comments>http://www.simonwhatley.co.uk/open-standards-break-down-those-walls#comments</comments>
		<pubDate>Mon, 24 Mar 2008 09:26:31 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[1994]]></category>
		<category><![CDATA[American Department of Defence]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[chatrooms]]></category>
		<category><![CDATA[CompuServe]]></category>
		<category><![CDATA[Department of Defence]]></category>
		<category><![CDATA[discussion boards]]></category>
		<category><![CDATA[DoD]]></category>
		<category><![CDATA[early web]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Entropia Universe]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[obscure computer network]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[online phenomena]]></category>
		<category><![CDATA[online services providers]]></category>
		<category><![CDATA[Open Social]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[social applications]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social-networking websites]]></category>
		<category><![CDATA[ubiquitous tool]]></category>
		<category><![CDATA[walled gardens]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web content]]></category>
		<category><![CDATA[Web Portal]]></category>
		<category><![CDATA[Web Standards]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=485</guid>
		<description><![CDATA[On the Web, a walled garden is an environment that controls the user's access to Web content and services. In effect, the walled garden directs the user's navigation within particular areas, to allow access to a selection of material, or prevent access to other material.]]></description>
			<content:encoded><![CDATA[<p>On the Web, a walled garden is an environment that controls the user&#8217;s access to Web content and services. In effect, the walled garden directs the user&#8217;s navigation within particular areas, to allow access to a selection of material, or prevent access to other material.</p>
<h2>Recent history suggests that open standards will again better the &#8220;walled gardens&#8221; of the Web.</h2>
<p>In 1994, when the previously obscure computer network, developed by the American Department of Defence, first become known to the general public as the &#8220;World Wide Web&#8221;, or simply The Web, many people first connected to it via <a href="http://www.aol.com" title="America Online" target="_blank" rel="nofollow">AOL</a> and <a href="http://webcenters.netscape.compuserve.com/menu/default.jsp" title="CompuServe" target="_blank" rel="nofollow">CompuServe</a>. These subscription-based service providers offered not only access to the Internet, but other services such as email, chatrooms, discussion boards and more. It was access to the Web via the Internet that would lead to the undermining of these services, and the opening up of the Web as a platform for individual and creative expression, revenue generation and social interactivity.</p>
<p>Whilst it took some time for the closed communities to venture out into the wilds of the Web, it brought about the standardisation of the services that made up the early web. For instance, <acronym title="Post Office Protocol">POP</acronym> and <acronym title="Simple Mail Transfer Protocol">SMTP</acronym> standardised email and as a result it has become the ubiquitous tool of business. Today, of the early pioneers of the Web, only <acronym title="America Online">AOL</acronym> survives, but as an entirely different entity; a web portal supported by advertising.</p>
<p>History appears to be repeating itself. The biggest online phenomena of the past couple of years, the social-networking websites of <a href="http://www.facebook.com" title="Facebook" target="_blank" rel="nofollow">Facebook</a> and <a href="http://www.myspace.com" title="mySpace" target="_blank" rel="nofollow">MySpace</a>, are acting very much like the <acronym title="America Online">AOL</acronym> of the mid-1990s. They are closed systems based upon prioprietory standards. You cannot easily move information from one system or another if you so choose. This ties users into one system, or forces them to create profiles on both. A similar comparison can be drawn with the virtual worlds of <a href="http://secondlife.com" title="Second Life" target="_blank" rel="nofollow">Second Life</a> and <a href="http://www.entropiauniverse.com" title="Entropia Universe" target="_blank" rel="nofollow">Entropia Universe</a>.</p>
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<h2>The Web is better when it&#8217;s social.</h2>
<p>Part of the reason these websites are popular is because they are closed communities, where users can interact with friends and find new friends with which to interact. This community feel has been tested in recent times, with sites such as Facebook being criticised for using their user&#8217;s personal data to target advertising. It is innevitable, however, that these systems are proprietory; it is only once these systems immerge and become popular that standards can be developed and implemented.</p>
<p><img src='http://www.simonwhatley.co.uk/blog/wp-content/uploads/2008/03/open_social_api.jpg' alt='Open Social API' /></p>
<p>Just as the Web&#8217;s open standards, embodied in the Netscape browser, displaced the online services providers, so the paradigm of open standards awaits the social networking and virtual worlds. Back in the 1990s it was Netscape, but in the 21st Century it falls to Google to defend the open standards of the Web with the Open Social <acronym title="Application Programming Interfaces">API</acronym>. Some say there is a large amount of self interest in this move, since Facebook and MySpace have huge communities, which both networks know a huge amount more about than Google and can hence generate billions of dollars of revenue.</p>
<p>The web is more interesting when you can build applications that easily interact with your friends and colleagues. But with the trend towards more social applications also comes a growing list of site-specific <acronym title="Application Programming Interfaces">API</acronym>s that developers must learn. <a href="http://code.google.com/apis/opensocial/" title="Open Social API" target="_blank" rel="nofollow">Open Social</a> is an attempt not only to open up the closed communities and allow developers to interact with the different networks, but allow developers to only learn one <acronym title="Application Programming Interfaces">API</acronym>. MySpace has signed up to this initiative and, more reluctantly so has Facebook. A curiosity is <acronym title="America Online">AOL</acronym>s recent aquisition of Bebo, another online community popular in Europe. Is <acronym title="America Online">AOL</acronym> simply jumping on the &#8220;band-wagon&#8221;? Has it learnt its lessons of the past, or is it using knowledge of its past as a guiding principle? Whatever is the answer, Bebo&#8217;s inclusion in Open Social will help it continue its competition with other social networking websites.</p>
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		<title>Web Standards Project Expands Collaboration with Adobe</title>
		<link>http://www.simonwhatley.co.uk/web-standards-project-expands-collaboration-with-adobe</link>
		<comments>http://www.simonwhatley.co.uk/web-standards-project-expands-collaboration-with-adobe#comments</comments>
		<pubDate>Sat, 15 Mar 2008 14:40:56 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Task Force]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[company's products]]></category>
		<category><![CDATA[Dreamweaver]]></category>
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		<category><![CDATA[Expression Web]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[standards]]></category>
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		<category><![CDATA[WaSP]]></category>
		<category><![CDATA[Web Standards]]></category>
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		<category><![CDATA[Web Standards Project's Dreamweaver Task Force]]></category>

		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=470</guid>
		<description><![CDATA[The Web Standards Project (<acronym title="Web Standards Project">WaSP</acronym>) is to expand its scope of collaboration with Adobe to advance web standards. Having successfully completed its initial goals for assisting Adobe's Dreamweaver team in supporting Web standards, the Web Standards Project's Dreamweaver Task Force will be renamed the <strong>Adobe Task Force</strong> to reflect its widened scope. The Adobe Task Force will collaborate with Adobe on all of the company's products that output code or content to the Web, and will continue to advocate compliance with Web Standards and accessibility guidelines by those who use Adobe's products to design and build Web sites and applications.]]></description>
			<content:encoded><![CDATA[<p>The Web Standards Project (<acronym title="Web Standards Project">WaSP</acronym>) is to expand its scope of collaboration with Adobe to advance web standards. Having successfully completed its initial goals for assisting Adobeâ€™s Dreamweaver team in supporting Web standards, the Web Standards Projectâ€™s Dreamweaver Task Force will be renamed the <strong>Adobe Task Force</strong> to reflect its widened scope. The Adobe Task Force will collaborate with Adobe on all of the companyâ€™s products that output code or content to the Web, and will continue to advocate compliance with Web Standards and accessibility guidelines by those who use Adobeâ€™s products to design and build Web sites and applications.</p>
<p>You can <a href="http://www.webstandards.org/press/releases/20080310/" title="WaSP Expanding Scope of Its Collaboration with Adobe to Advance Web Standards" target="_blank" rel="nofollow">read the full press release</a> on the Web Standards Project website.</p>
<p>Widening the collaboration between standards experts, who are also product experts, and Adobe is an exciting step forward in the maturation of the Web. This will hopefully lead to full standards support in not only Adobe-based products such as Dreamweaver and AIR, but leading browser and web editor suppliers such as Mozilla, Microsoft and Apple.</p>
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		<title>British Standards and Web Compliance</title>
		<link>http://www.simonwhatley.co.uk/british-standards-and-web-compliance</link>
		<comments>http://www.simonwhatley.co.uk/british-standards-and-web-compliance#comments</comments>
		<pubDate>Sat, 05 Jan 2008 20:23:49 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[British Standards]]></category>
		<category><![CDATA[British Standards Institute]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[function]]></category>
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		<category><![CDATA[legal]]></category>
		<category><![CDATA[Magus Ltd]]></category>
		<category><![CDATA[online brands]]></category>
		<category><![CDATA[online performance]]></category>
		<category><![CDATA[organisational web standards]]></category>
		<category><![CDATA[PAS 124]]></category>
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		<category><![CDATA[Publically Accessible Standard]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[The Web]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[web accessibility initiatives]]></category>
		<category><![CDATA[web compliance experts]]></category>
		<category><![CDATA[Web Compliance Following]]></category>
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		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=395</guid>
		<description><![CDATA[British web compliance expert, Magus, joins forces with BSI to raise online standards.]]></description>
			<content:encoded><![CDATA[<p>Following on from the <acronym title="Royal National Institute for the Blind">RNIB</acronym>&#8216;s <a href="http://www.rnib.org.uk/xpedio/groups/public/documents/code/public_rnib008789.hcsp" title="RNIB Web Accessibility" rel="nofollow">web accessibility</a> initiatives, web compliance experts <a href="http://www.magus.co.uk" title="Magus Ltd" rel="nofollow">Magus Ltd</a> and The <a href="http://www.bsi-global.com" title="British Standards Institute" rel="nofollow">British Standards Institute</a> are working together to create a new publically accessible standard (<acronym title="Publically Accessible Standard">PAS</acronym> 124) for websites. Web standards govern the effectiveness, function and appearance of a website, and include: brand, legal, accessibility, search engine optimisation (<acronym title="Search Engine Optimisation">SEO</acronym>), usability and technical standards.</p>
<p>Websites are increasingly the key communication vehicle for a company, its brand and products.  Despite this, research from Magus shows that many of the world&#8217;s leading organisations don&#8217;t have formal brand and technical standards defined to govern their websites.  Even those that do are failing to effectively implement or enforce them, achieving full compliance with less than 20% of their own web standards.  The websites of these organisations significantly under-perform or damage the brand as a result.</p>
<p>PAS 124 will help to protect the significant investment organisations are making in their web presence and online brands, by establishing best practice for &#8220;defining, implementing and managing organisational web standards&#8221;.  It will provide a clear framework to help organisations apply standards effectively to significantly improve online performance and protect the integrity of their brands.</p>
<p>More detail can be found on the <a href="http://www.bsi-global.com/en/About-BSI/News-Room/BSI-News-Content/Disciplines/Information-Management/PAS-124/" title="BSI's press release" rel="nofollow">BSI&#8217;s press release</a>.</p>
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		<title>Why Silverlight? Microsoft Explains&#8230;</title>
		<link>http://www.simonwhatley.co.uk/why-silverlight-microsoft-explains</link>
		<comments>http://www.simonwhatley.co.uk/why-silverlight-microsoft-explains#comments</comments>
		<pubDate>Thu, 13 Dec 2007 22:12:00 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[.Net]]></category>
		<category><![CDATA[Accelerator board]]></category>
		<category><![CDATA[ad-insertion solutions]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Integrated Runtime]]></category>
		<category><![CDATA[AIR]]></category>
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		<category><![CDATA[animation]]></category>
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		<category><![CDATA[interactive applications]]></category>
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		<category><![CDATA[media experiences]]></category>
		<category><![CDATA[media format]]></category>
		<category><![CDATA[media rich experiences]]></category>
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		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Silverlight]]></category>
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		<category><![CDATA[Silverlight]]></category>
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		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=391</guid>
		<description><![CDATA[Silverlight aims to compete with Adobe Flash and the presentation components of Ajax. It also competes with Sun Microsystems' JavaFX, which was launched a few days after Silverlight.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.silverlight.net" title="Silverlight" rel="nofollow">Silverlight</a> aims to compete with Adobe <a href="http://www.adobe.com/products/flash" title="Adobe Flash" rel="nofollow">Flash</a> and the presentation components of <acronym title="Asynchronous JavaScript and XML">AJAX</acronym>. It also competes with Sun Microsystems&#8217; <a href="http://www.sun.com/software/javafx/" title="JavaFX" rel="nofollow">JavaFX</a>, which was launched a few days after Silverlight.</p>
<p>Microsoft Silverlight is a proprietary runtime for browser-based Rich Internet Applications, providing a subset of the animation, vector graphics, and video playback capabilities of Windows Presentation Foundation. The runtime is available for Microsoft Windows and Mac OS X, with Linux support under development via the third-party <a href="http://www.mono-project.com/Moonlight" title="Moonlight project" rel="nofollow">Moonlight</a> runtime.</p>
<p>Microsoft describes its advantages as follows:</p>
<p><strong>Compelling Cross-Platform User Experiences</strong></p>
<ul>
<li>Deliver media experiences and rich interactive applications for the Web that incorporate video, animation, interactivity, and stunning user interfaces.</li>
<li>Seamless, fast installation for users, thanks to a small, on-demand, easy-to-install plug-in that is under 2 megabytes (<acronym title="Megabyte">MB</acronym>) in size and works with all leading browsers.</li>
<li>Consistent experiences between Windows-based and Macintosh computers without any additional installation requirements.</li>
<li>Create richer, more compelling Web experiences that take greater advantage of the client for increased performance.</li>
<li>Stunning vector-based graphics, media, text, animation, and overlays that enable seamless integration of graphics and effects into any existing Web application.</li>
<li>Enhance existing standards/<acronym title="Asynchronous JavaScript and XML">AJAX</acronym>-based applications with richer graphics and media, and improve their performance and capabilities by using Silverlight.</li>
</ul>
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<p><strong>Flexible Programming Model with Collaboration Tools</strong></p>
<ul>
<li>Based on the Microsoft <a href="http://msdn2.microsoft.com/en-us/netframework/default.aspx" title="Microsoft .NET Framework" rel="nofollow">.NET Framework</a>, Silverlight enables developers and designers to easily use existing skills and tools to deliver media experiences and rich interactive applications for the Web.</li>
<li>Simple integration with existing Web technologies and assets means Silverlight works with any back-end Web environment or technology. No &#8220;rip and replace&#8221; required.
</li>
<li>Silverlight integrates with your existing infrastructure and applications, including Apache, <acronym title="PHP: Hypertext Preprocessor">PHP</acronym>, as well as JavaScript and <acronym title="Extensible HyperText Markup Language">XHTML</acronym> on the client.</li>
<li>Choice of development languages including JavaScript, Ruby, Python, C#, Visual Basic .NET, and more.</li>
<li>Role-specific tools for both designers and developers that take advantage of Web standards and the breadth of the Microsoft .NET connected software features.</li>
<li>For designers: Microsoft Expression Studio for creating interactive user interfaces and media rich experiences, preparing media for encoding and distribution, and creating World Wide Web Consortium (<acronym title="World Wide Web Consortium">W3C</acronym>) standards-compliant sites using modern <acronym title="Extensible HyperText Markup Language">XHTML</acronym>, <acronym title="Extensible Markup Language">XML</acronym>, <acronym title="Extensible Stylesheet Language Transformation">XSLT</acronym>, <acronym title="Cascading Style Sheet">CSS</acronym>, and <acronym title="Active Server Pages">ASP</acronym>.NET.</li>
<li>For developers: Microsoft Visual Studio for developing client and server code with full Microsoft IntelliSense, powerful cross-platform debugging, rich language support, and more.</li>
<li>Consistent presentation model by using <acronym title="Extensible Application Markup Language">XAML</acronym>, the declarative presentation language used in Windows Vistaâ€“based applications. Controls, visual designs, media, and other elements can be presented with full design fidelity in both Silverlight and Windows-based applications.</li>
<li>Extensible control model makes it easy to add rich content and behaviors while enabling efficient code-reuse and sharing.</li>
<li>Dramatically improved performance for <acronym title="Asynchronous JavaScript and XML">AJAX</acronym>-enabled Web sites with the power, performance, and flexibility of Silverlight and .NET-connected software.</li>
</ul>
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<p><strong>High Quality, Low Cost Media</strong></p>
<ul>
<li>Unified media format that scales from high definition (<acronym title="High Definition">HD</acronym>) to mobile with Windows Media Video (<acronym title="Windows Media Video">WMV</acronym>), the Microsoft implementation of the Society of Motion Picture and Television Engineers (<acronym title="Society of Motion Picture and Television Engineers">SMPTE</acronym>) <a href="http://en.wikipedia.org/wiki/VC-1" title="VC-1" rel="nofollow">VC-1</a> video standard, as well as support for Windows Media Audio (<acronym title="Windows Media Audio">WMA</acronym>) and MP3 audio.</li>
<li>Add vector-based graphics and overlays to media with support for integration of graphics that scale to any size and broadcast-style overlays for tickers and closed captioning.</li>
<li>Flexible ad-insertion solutions with video and animation, including the ability to deliver fluid, broadcast-style video or animated advertisements without loss of visual fidelity or motion quality.</li>
<li>Lower-cost media streaming with Emmy Award winning Windows Media technologies that can lower the cost of streaming delivery by up to 46%, and enjoy the flexibility to work with your existing Windows Media streaming deployments. Even further cost reductions are possible with the upcoming Microsoft Internet Information Services (<acronym title="Internet Information Services">IIS</acronym>) Media Pack for Microsoft Windows Server 2008.</li>
<li>Broad ecosystem of media tools, servers, and solutions compatible with the Windows Media operating system.</li>
<li>Microsoft PlayReady content-access technology that delivers a single solution for digital rights management support on both Windows-based and Macintosh computers for content providers (coming in Silverlight 1.1)</li>
<li>Powerful encoding tools for live and on-demand publishing of media experiences with Microsoft Expression Encoder, including hardware-accelerated encoding of <acronym title="Windows Media Video">WMV</acronym> and <a href="http://en.wikipedia.org/wiki/VC-1" title="VC-1" rel="nofollow">VC-1</a> at up to 15 times the performance of software alone when paired with a Tarari Encoder Accelerator board.</li>
</ul>
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<p><strong>Connected to Data, Servers, and Services</strong></p>
<ul>
<li>Mash-up and incorporate services and data from the Web by taking advantage of the Silverlight support for <a href="http://en.wikipedia.org/wiki/Language_Integrated_Query" title="Language Integrated Query" rel="nofollow">LINQ</a> while accessing that data with common protocols like <acronym title="JavaScript Object Notation">JSON</acronym>, <acronym title="Really Simple Syndication">RSS</acronym>, <acronym title="Plain Old XML">POX</acronym>, and <acronym title="Representational State Transfer">REST</acronym>.</li>
<li>Increase discoverability of rich interactive application (<acronym title="Rich Internet Application">RIA</acronym>) content that can be indexed and searched due to the text-based <acronym title="Extensible Application Markup Language">XAML</acronym> format that describes interface and content in a Silverlight-based application.</li>
<li>Rapidly scale applications with Silverlight Streaming by Windows Live to host and integrate software services and media content.</li>
</ul>
<p><strong>Streaming audio and video</strong></p>
<ul>
<li>Silverlight Streaming by Windows Live offers a free streaming and application hosting solution for delivering high-quality, cross-platform, cross-browser, media-enabled rich interactive applications (<acronym title="Rich Internet Application">RIA</acronym>s). With the ability to author content in Microsoft Expression Encoder and other third-party editing environments, Web designers maintain complete control of the user experience.</li>
</ul>
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		<title>Future Directions for Rich Internet Applications</title>
		<link>http://www.simonwhatley.co.uk/future-directions-for-rich-internet-applications</link>
		<comments>http://www.simonwhatley.co.uk/future-directions-for-rich-internet-applications#comments</comments>
		<pubDate>Thu, 19 Jul 2007 18:31:09 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Strategy]]></category>
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		<guid isPermaLink="false">http://www.simonwhatley.co.uk/?p=296</guid>
		<description><![CDATA[Rich Internet Applications are just the beginning. A key trend taking place throughout the Web industry is the urgency to integrate disparate systems and software tools to reduce costs, increase developer productivity, reduce the need for manual processing and intervention in transactions, and decrease time to market. To achieve these objectives, organisations have endorsed the adoption of standards-based systems combined with the migration to Web Services and Service Orientated Architecture. This has led to a requirement to create a consistent and intuitive interface to applications, data and services. The immediate goal of these efforts is to provide simpler, quicker and more efficient access and processing of information.]]></description>
			<content:encoded><![CDATA[<p>Rich Internet Applications (<acronym title="Rich Internet Application">RIA</acronym>s) are just the beginning. A key trend taking place throughout the Web industry is the urgency to integrate disparate systems and software tools to reduce costs, increase developer productivity, reduce the need for manual processing and intervention in transactions, and decrease time to market. To achieve these objectives, organisations have endorsed the adoption of standards-based systems (e.g. <acronym title="eXtensible Markup Language">XML</acronym>, Design Patterns, <acronym title="Cascading Style Sheets">CSS</acronym>, <acronym title="European Computer Manufacturers Association">ECMA</acronym>Script) combined with the migration to Web Services and Service Orientated Architecture (<acronym title="Software Orientated Architecture">SOA</acronym>). This has led to a requirement to create a consistent and intuitive interface to applications, data and services. The immediate goal of these efforts is to provide simpler, quicker and more efficient access and processing of information. Increasingly, Web applications are also offering customers application interfaces that are more personalised and customised to each individual&#8217;s specific requests and requirements.</p>
<p>It is clear that <acronym title="Rich Internet Application">RIA</acronym>s offer the potential to fundamentally change the user experience and in doing so, yield significant business benefits. However, in order for <acronym title="Rich Internet Application">RIA</acronym>s to be widely employed, and for more companies to receive these kinds of returns, technologies to build <acronym title="Rich Internet Application">RIA</acronym>s will need to appeal to a wider range of developers. The ability to cost effectively create rich, engaging user experiences that support corporate objectives and reach a broader developer audience without sacrificing development productivity require a new generation of <acronym title="Rich Internet Application">RIA</acronym> tools. These tools are being developed by a large number of organisations with Adobe, Microsoft, Google, Apple and Sun leading the way with the <a href="http://labs.adobe.com/technologies/air/" title="Adobe AIR" target="_blank" rel="nofollow">AIR</a>/<a href="http://www.adobe.com/products/flash/" rel="nofollow" target="_blank" title="Flash">Flash</a>/<a href="http://www.adobe.com/products/flex/" rel="nofollow" target="_blank" title="Flex">Flex</a> combination, <a href="http://silverlight.net/" rel="nofollow" target="_blank" title="Silverlight">Silverlight</a>, <a href="http://gears.google.com/" rel="nofollow" target="_blank" title="Google Gears">Gears</a>, <a href="http://www.apple.com/quicktime/" rel="nofollow" target="_blank" title="Apple's Quicktime">Quicktime</a> and <a href="http://www.sun.com/software/javafx/index.jsp" rel="nofollow" target="_blank" title="Sun's JavaFX">JavaFX</a> respectively.</p>
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<p>The new generation of <acronym title="Rich Internet Application">RIA</acronym> tools being developed by the likes of Adobe and Microsoft must do the following to allow developers to truely harness the power of <acronym title="Rich Internet Application">RIA</acronym>s in the commercial environment:</p>
<ol>
<li>Allow developers to write applications using familiar development models to utilise and extend their current skills without requiring them to adopt entirely new or different skills</li>
<li>Use standard and standards-based technologies</li>
<li>Use industry specific programming models and patterns</li>
<li>Use and/or leverage the existing IT infrastructure through wrap and reuse rather than rip and replace</li>
<li>Provide pervasive, familiar programming models and an expressive user interface across platforms and devices; and</li>
<li>Allow developers to create a solution that delivers scalable, secure, high performance solutions that are bandwidth efficient</li>
</ol>
<p>These new <acronym title="Rich Internet Application">RIA</acronym> tools will need to provide the features that enhance IT developer&#8217;s abilities to be more creative and to accomplish <acronym title="Rich Internet Application">RIA</acronym> development with the same or less effort than the tools they use to create other types of applications. What is required are the tools that can help developers achieve these objectives without relying on only <acronym title="HyperText Markup Language">HTML</acronym> or other scripting languages, or having to learn a completely new development approach.</p>
<p>Two vendors which have the technology and capaibility to fully deliver Rich Internet Applications are Adobe and Microsoft. With Microsoft&#8217;s <a href="http://silverlight.net/" rel="nofollow" target="_blank" title="Silverlight">Silverlight</a> and <acronym title="Extensible Application Markup Language">XAML</acronym>, developing rich internet applications to run on Windows platforms will progress at a fast rate. In turn, Adobe has had a head start with the aquisition of Macromedia and the subsequent addition of <a href="http://www.adobe.com/products/flash/" rel="nofollow" target="_blank" title="Flash">Flash</a> and <a href="http://www.adobe.com/products/flex/" rel="nofollow" target="_blank" title="Flex">Flex</a> to its product offering. Flash and its relative ubiquity across platforms and devices ensures that <acronym title="Rich Internet Application">RIA</acronym> development and production will be accessible to a large user base and as such puts Adobe at a distinct advantage over Microsoft.<br />
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