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		<title>Why Silverlight? Microsoft Explains&#8230;</title>
		<link>http://www.simonwhatley.co.uk/why-silverlight-microsoft-explains</link>
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		<pubDate>Thu, 13 Dec 2007 22:12:00 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
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		<description><![CDATA[Silverlight aims to compete with Adobe Flash and the presentation components of Ajax. It also competes with Sun Microsystems' JavaFX, which was launched a few days after Silverlight.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.silverlight.net" title="Silverlight" rel="nofollow">Silverlight</a> aims to compete with Adobe <a href="http://www.adobe.com/products/flash" title="Adobe Flash" rel="nofollow">Flash</a> and the presentation components of <acronym title="Asynchronous JavaScript and XML">AJAX</acronym>. It also competes with Sun Microsystems&#8217; <a href="http://www.sun.com/software/javafx/" title="JavaFX" rel="nofollow">JavaFX</a>, which was launched a few days after Silverlight.</p>
<p>Microsoft Silverlight is a proprietary runtime for browser-based Rich Internet Applications, providing a subset of the animation, vector graphics, and video playback capabilities of Windows Presentation Foundation. The runtime is available for Microsoft Windows and Mac OS X, with Linux support under development via the third-party <a href="http://www.mono-project.com/Moonlight" title="Moonlight project" rel="nofollow">Moonlight</a> runtime.</p>
<p>Microsoft describes its advantages as follows:</p>
<p><strong>Compelling Cross-Platform User Experiences</strong></p>
<ul>
<li>Deliver media experiences and rich interactive applications for the Web that incorporate video, animation, interactivity, and stunning user interfaces.</li>
<li>Seamless, fast installation for users, thanks to a small, on-demand, easy-to-install plug-in that is under 2 megabytes (<acronym title="Megabyte">MB</acronym>) in size and works with all leading browsers.</li>
<li>Consistent experiences between Windows-based and Macintosh computers without any additional installation requirements.</li>
<li>Create richer, more compelling Web experiences that take greater advantage of the client for increased performance.</li>
<li>Stunning vector-based graphics, media, text, animation, and overlays that enable seamless integration of graphics and effects into any existing Web application.</li>
<li>Enhance existing standards/<acronym title="Asynchronous JavaScript and XML">AJAX</acronym>-based applications with richer graphics and media, and improve their performance and capabilities by using Silverlight.</li>
</ul>
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<p><strong>Flexible Programming Model with Collaboration Tools</strong></p>
<ul>
<li>Based on the Microsoft <a href="http://msdn2.microsoft.com/en-us/netframework/default.aspx" title="Microsoft .NET Framework" rel="nofollow">.NET Framework</a>, Silverlight enables developers and designers to easily use existing skills and tools to deliver media experiences and rich interactive applications for the Web.</li>
<li>Simple integration with existing Web technologies and assets means Silverlight works with any back-end Web environment or technology. No &#8220;rip and replace&#8221; required.
</li>
<li>Silverlight integrates with your existing infrastructure and applications, including Apache, <acronym title="PHP: Hypertext Preprocessor">PHP</acronym>, as well as JavaScript and <acronym title="Extensible HyperText Markup Language">XHTML</acronym> on the client.</li>
<li>Choice of development languages including JavaScript, Ruby, Python, C#, Visual Basic .NET, and more.</li>
<li>Role-specific tools for both designers and developers that take advantage of Web standards and the breadth of the Microsoft .NET connected software features.</li>
<li>For designers: Microsoft Expression Studio for creating interactive user interfaces and media rich experiences, preparing media for encoding and distribution, and creating World Wide Web Consortium (<acronym title="World Wide Web Consortium">W3C</acronym>) standards-compliant sites using modern <acronym title="Extensible HyperText Markup Language">XHTML</acronym>, <acronym title="Extensible Markup Language">XML</acronym>, <acronym title="Extensible Stylesheet Language Transformation">XSLT</acronym>, <acronym title="Cascading Style Sheet">CSS</acronym>, and <acronym title="Active Server Pages">ASP</acronym>.NET.</li>
<li>For developers: Microsoft Visual Studio for developing client and server code with full Microsoft IntelliSense, powerful cross-platform debugging, rich language support, and more.</li>
<li>Consistent presentation model by using <acronym title="Extensible Application Markup Language">XAML</acronym>, the declarative presentation language used in Windows Vistaâ€“based applications. Controls, visual designs, media, and other elements can be presented with full design fidelity in both Silverlight and Windows-based applications.</li>
<li>Extensible control model makes it easy to add rich content and behaviors while enabling efficient code-reuse and sharing.</li>
<li>Dramatically improved performance for <acronym title="Asynchronous JavaScript and XML">AJAX</acronym>-enabled Web sites with the power, performance, and flexibility of Silverlight and .NET-connected software.</li>
</ul>
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<p><strong>High Quality, Low Cost Media</strong></p>
<ul>
<li>Unified media format that scales from high definition (<acronym title="High Definition">HD</acronym>) to mobile with Windows Media Video (<acronym title="Windows Media Video">WMV</acronym>), the Microsoft implementation of the Society of Motion Picture and Television Engineers (<acronym title="Society of Motion Picture and Television Engineers">SMPTE</acronym>) <a href="http://en.wikipedia.org/wiki/VC-1" title="VC-1" rel="nofollow">VC-1</a> video standard, as well as support for Windows Media Audio (<acronym title="Windows Media Audio">WMA</acronym>) and MP3 audio.</li>
<li>Add vector-based graphics and overlays to media with support for integration of graphics that scale to any size and broadcast-style overlays for tickers and closed captioning.</li>
<li>Flexible ad-insertion solutions with video and animation, including the ability to deliver fluid, broadcast-style video or animated advertisements without loss of visual fidelity or motion quality.</li>
<li>Lower-cost media streaming with Emmy Award winning Windows Media technologies that can lower the cost of streaming delivery by up to 46%, and enjoy the flexibility to work with your existing Windows Media streaming deployments. Even further cost reductions are possible with the upcoming Microsoft Internet Information Services (<acronym title="Internet Information Services">IIS</acronym>) Media Pack for Microsoft Windows Server 2008.</li>
<li>Broad ecosystem of media tools, servers, and solutions compatible with the Windows Media operating system.</li>
<li>Microsoft PlayReady content-access technology that delivers a single solution for digital rights management support on both Windows-based and Macintosh computers for content providers (coming in Silverlight 1.1)</li>
<li>Powerful encoding tools for live and on-demand publishing of media experiences with Microsoft Expression Encoder, including hardware-accelerated encoding of <acronym title="Windows Media Video">WMV</acronym> and <a href="http://en.wikipedia.org/wiki/VC-1" title="VC-1" rel="nofollow">VC-1</a> at up to 15 times the performance of software alone when paired with a Tarari Encoder Accelerator board.</li>
</ul>
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<p><strong>Connected to Data, Servers, and Services</strong></p>
<ul>
<li>Mash-up and incorporate services and data from the Web by taking advantage of the Silverlight support for <a href="http://en.wikipedia.org/wiki/Language_Integrated_Query" title="Language Integrated Query" rel="nofollow">LINQ</a> while accessing that data with common protocols like <acronym title="JavaScript Object Notation">JSON</acronym>, <acronym title="Really Simple Syndication">RSS</acronym>, <acronym title="Plain Old XML">POX</acronym>, and <acronym title="Representational State Transfer">REST</acronym>.</li>
<li>Increase discoverability of rich interactive application (<acronym title="Rich Internet Application">RIA</acronym>) content that can be indexed and searched due to the text-based <acronym title="Extensible Application Markup Language">XAML</acronym> format that describes interface and content in a Silverlight-based application.</li>
<li>Rapidly scale applications with Silverlight Streaming by Windows Live to host and integrate software services and media content.</li>
</ul>
<p><strong>Streaming audio and video</strong></p>
<ul>
<li>Silverlight Streaming by Windows Live offers a free streaming and application hosting solution for delivering high-quality, cross-platform, cross-browser, media-enabled rich interactive applications (<acronym title="Rich Internet Application">RIA</acronym>s). With the ability to author content in Microsoft Expression Encoder and other third-party editing environments, Web designers maintain complete control of the user experience.</li>
</ul>
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