If you’ve ever wondered how to go about the whole social media thing, Lon Safko, author of the Social Media Bible suggests 10 commandments that go a long way to embracing the phenomenon.
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A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application.
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You’re a YouTube addict with a serious amount of uncut video footage that you want to upload. If you want to transform that footage into an Oscar winning video clip that will be viewed millions of times, you’ll need to do a little editing. But buying editing tools isn’t a cheap pasttime.
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Companies need to make the most of Web 2.0, and web content management tools can help firms meet user demand for interactive websites. These tools aren’t simply restricted to the standard content management systems (CMS) used to publish text to a website, but tools that include file sharing, information sharing and instant messenging among others.
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The development of the internet and the web, and of search engines, has led to users doing their own searching. In the Web 2.0 environment users are now also doing their own content creation and information management. Because folksonomies develop in Internet-mediated social environments, users can discover who created a given folksonomy tag, and see the other tags that this person created. In this way, folksonomy users often discover the tag sets of another user who tends to interpret and tag content in a way that makes sense to them. The result is often an immediate and rewarding gain in the user’s capacity to find related content.
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During the 1990s business leaders and venture capitalists grappled with how they would make money from the web. This was tipified by the two VCs, Kleiner Perkins and Sequoia Capital, investing $25 million in Google in the late 1990s; they new the search engine created by Sergey Brin and Larry Page was a winning formula, even though the pair had not yet monetised search. Bricks and mortar compaines were deemed “old hat” as the dotcom bubble was expanding. Companies such as eBay, Amazon and Yahoo! were at the forefront of every investors’ chequebook. Every company needed a 21st Century “Blue Sky” web strategy; every company needed to do e-commerce. However, the bubble burst and everyone was brought down with a bang. Boo.com is a classic example of the fallout from the over speculation.
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