What do we need the skin of a car for? What’s its purpose? Does it need to be made of metal? In reality we don’t. Wouldn’t it be great if we could have a car with a human like skin that covered all the essential mechanical and structural components of the vehicle. These questions were addressed by the BMW Group design team behind the GINA project.
The key to affecting the development of tomorrow’s mobility lies in our readiness to challenge what is established and in the ability to present new options.
The design team was not just interested in answering the question of how the car of the future will look but primarily wished to explore the creative freedom that it has to offer. Both of these aspects are affected by the requirements that future cars are expected to meet. All ideas that the GINA presents were therefore derived from the needs and demands of customers concerning the aesthetic and functional characteristics of their car and their desire to express individuality and lifestyle. The GINA has an almost seamless outer skin, a flexible textile cover that stretches across a moveable substructure. Individual functions are only revealed if and when they are needed.
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GINA produces dramatically different solutions that affect the design and functionality of future cars. The GINA Light Visionary Model is an optical expression of selective, future-oriented concepts which provide an example of the manner and extent of this transformation.
You can see more of the GINA on BMW’s web-tv website.