In an economy where the only certainty is uncertainty, the one source of lasting competitive advantage is knowledge. When markets shift, technologies proliferate and products become obsolete almost overnight, successful companies are those that consistently create new knowledge, disseminate it widely throughout the organisation and quickly embody it in new technologies and products.
- Imagination is more important than knowledge
“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world” – Albert Einstein (26th October 1929).
- The Ninety-Five Theses of Conversation
The Cluetrain Manifesto – written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger – is a set of 95 theses organised and put forward as a manifesto, or call to action, for all businesses operating within what was suggested to be a newly-connected marketplace.
- True Knowledge
True knowledge exists in knowing that you know nothing. And in knowing that you know nothing, that makes you the smartest of all