Customer wooing styles: People often ask the difference between how a public relation expert goes about wooing customers versus an ad agency, a designer, etc. In his top-selling book Zag: The No. 1 Strategy of High-Performance Brands, Marty Neumeier summarizes the differences in this tongue-in-cheek visualisation.
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Advertising and finding work as a freelancer has the potential to be extremely painful and difficult. However, having made the decision to go freelance, it is likely you are actually good at what you do, which gives you a great headstart.
- British Standards and Web Compliance
British web compliance expert, Magus, joins forces with BSI to raise online standards.
- 13 Google AdWords Tips and Tricks
Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense.