Whatterz


Analytics

Segment your Google Analytics with Profiles and Filters
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read more – ‘Segment your Google Analytics with Profiles and Filters’.
Tools to Evaluate the Speed of Your Website
Google’s addition of a page speed signal to its search rankings algorithm officially links performance with search engine marketing. The loading speed of a web page affects user psychology in a number of ways, and now it can effect its rankings as well. Read more – ‘Tools to Evaluate the Speed of Your Website’.
Google Announces Plans to Offer a Google Analytics Opt-Out
On 18th March Google announced that it had been developing opt-out functionality for its Analytics product, seemingly in response to growing unease with United States and European regulators. Read more – ‘Google Announces Plans to Offer a Google Analytics Opt-Out’.
Optimise Your URLs for Web Crawlers and Indexing
Many questions about website architecture, crawling and indexing, and even ranking issues can be boiled down to one central issue: How easy is it for search engines to crawl your site? Read more – ‘Optimise Your URLs for Web Crawlers and Indexing’.
Canonical URLs – What Are They All About?
Carpe diem on any duplicate content worries: Google, Yahoo and Microsoft now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Read more – ‘Canonical URLs – What Are They All About?’.