For some of the online world’s compulsions, we have only ourselves to blame. Think about email: In the past few years, we’ve arrived at an equilibrium point where everyone expects everyone else to be on email all the time. For most people, this isn’t a good thing. One of my friends, the business analytics expert […] Read more – ‘Dan Ariely on How We’re Gaming Ourselves’.
You, like many people, aren’t stupid, but it’s an unfortunate fact of life that you can be fooled. Since the dawn of time, the best salespeople, rightly or wrongly, have been known to exploit vulnerabilities and weaknesses of the human mind to their own gain. Read more – ‘You’re Being Gamed’.
The current economic climate means companies have been forced to rethink strategies they have relied on for a while, including those concerning email marketing; achieving a positive return on investment (ROI) on promotions is more critical than ever for growing business. Read more – ‘Send Out More Profitable Email Campaigns’.
Given the option, most people prefer to watch a video than read good old fashioned text. Therefore, it’s no surprise that video sites such as YouTube, Vimeo and DailyMotion are increasing in populatrity, with YouTube inparticular being recently ranked the third most popular website in the world by Alexa. Anticipating the need to find video content online, the major search engines (Google, Yahoo and Bing) have created their own video search engines. These spider the web for unique video content and publish it in their video sections. Read more – ‘Get your Website’s Video Content onto the Search Engines’.
Social media is relationship and conversation media. At its core is the art of building relationships with others, human-to-human. However, you can’t be everywhere conversing with everyone at the same time. You need to pick your battles. Where you "hang out" digitally, just like any outreach and marketing program, should be driven by where your constituency hangs out. Read more – ‘Steps to a Strong Brand’.
Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense. Read more – ‘13 Google AdWords Tips and Tricks’.