In early April, Twitter launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which Tweets will appear measured by Twitter’s new metric called “resonance”, which factors in behaviours like the retweets, @mentions, #hashtags and avatar clicks. Brands can now purchase CPM based adverts to promote these popular tweets at the top of a Twitter search term — even in categories they aren’t well known in, influencing awareness.
Tags: advertising, analysis, Jeremiah Owyang, Marketing, matrix, model, Promoted Tweets, search pages, Social Media, Twitter
If you belong to a medium or large company, there are some real advantages for segmenting your Twitter strategy. Delphine Remy-Boutang, Social Media Marketing Manager at IBM, offers some insights.
Tags: crisis management, Delphine Remy-Boutang, engagement, media monitoring tools, monitoring, online promos, Social Media, Strategy, Tweetdeck, Twitter
Over time Twitter, or more accurately, Tweets have acquired a unique lexicon of their own. Some of the volcabulary has been around since the dawn of Twitter — like @username at the beginning of a Tweet — whilst others are relatively recent — such as lists — but all of them make the language of Tweets unique.
Tags: lexicon, Social Media, syntax, Tweet, Twitter, vocabulary
Social media marketing has three important aspects. The first revolves around creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing via an advert or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
Tags: benchmarks, Content, conversation, facebook, goals, Greenpeace, Influencer marketing, LinkedIn, MySpace, Nestle, online conversations, Online social networking, Social information processing, Social Media, Social media marketing, Strategy, Twitter, Viral marketing
The Cluetrain Manifesto – written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger – is a set of 95 theses organised and put forward as a manifesto, or call to action, for all businesses operating within what was suggested to be a newly-connected marketplace.
Tags: Business, Christopher Locke, Commerce, Culture, David Weinberger, Doc Searls, Industry, Intranet, Ivory Towers, Marketing, mass media, online markets, Protestantism, Rick Levine, Strategic management, Technology, The Cluetrain Manifesto
Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.
Tags: Amber Naslund, Antony Mayfield, Brian Solis, Chris Brogan, Cory Doctorow, David Meerman Scott, facebook, Jeff Hayzlett, John Jantsch, Kodak, LinkedIn, Marketing, media strategies, media tools, Online social networking, SMM, Social information processing, Social Media, social networks, social web, Twitter, Ubuntu, Viral marketing
Friends are an extremely important part of most people’s lives. The question Who are your friends?, is continually asked across The Web through applications that form part of the social media phenomenon. If you join Twitter or Facebook, one of the actions you are almost immediately asked is to identify your friends. But relationships in a digital world are not so absolute.
Tags: active interest, advocacy, alumni network, blogs, Clay Shirky, Del.icio.us, facebook, FriendFeed, friendship, investment, Mike Arauz, online, online friendship, Online social networking, passive interest, private dialogue, public dialogue, Reputation, Social Media, Social Networking, social networks, spectrum, Twitter
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO).
Tags: api, Bing, blog, facebook, Google, Internet marketing, Online social networking, Ping.fm, Real-time web, search engine, Search engine optimization, search engines, Social Media, social networking profiles, social networks, Twitter
If you’ve ever wondered how to go about the whole social media thing, Lon Safko, author of the Social Media Bible suggests 10 commandments that go a long way to embracing the phenomenon.
Tags: 10 commandments, alerts, AudioBoo, author, blog, blog editor, blogging, comments, connect, creativity, Disqus, explore, facebook, Flock, free audio software, FriendFeed, Google, Google Alerts, greater concern, hosted solution, iTunes, lifestreaming, Lon Safko, Nikon, online rivals, photos, Podcasts, profiles, Qik, Social Media, social media aggregation, social media bible, social media thing, social media websites, social networks, socialthing, Twitter, videos, Vimeo, Web Browser, wordpress, YouTube
A web community is a web site (or group of web sites) that is a virtual community. Web communities in recent times commonly take the form of a social network service, such as Facebook, Upcoming and Last.fm, an Internet forum, a group of blogs such as WordPress.com and Blogger, or another kind of social software web application.
Tags: Accessibility, assistive technologies, bbc, Community, connectivity, Content, context, continuity, CRM, facebook, Flash, FriendFeed, Google, HTML, Information Architecture, Internet forum, iphone, king, Last.fm, LinkedIn, mass communications, meme, N95, Nokia, Nokia N95, party social media services, re-worked web interface, Remember The Milk, respective web browsers, RSS, search engine, search engine optimisation, SEO, Social Bookmarking, Social Networking, social software, The Guardian, The Web, Twitter, unique selling point, User Agent, User Science, usp, virtual community, Web 2.0, web accessibility, Web communities, web community, web robots, web-based community, web-capabilities, YouTube