Whatterz


Web Content Manager – Sweatshop.co.uk – Leading Specialist Running Retailer

by Simon. Average Reading Time: almost 3 minutes.

Sweatshop is the leading specialist running retailer in the UK with 29 stores and 6 websites. We organise 2 of the largest road races in the UK and have been in business since 1971.

Sweatshop Logo

Over the next 18 months Sweatshop is looking to dramatically develop its websites, road races and retail operation. We are looking for key personnel to take the business forward as we intend to treble the size of the company in the next 5 years.

Sweatshop has an exciting opportunity for someone to join the E-commerce team to help drive online sales growth for Sweatshop. The key responsibilities of this role are producing and managing email marketing campaigns, creating and editing content for the website and working on website development projects in conjunction with the Head of E-commerce and external web developers.

Email Marketing

  • Working with the Head of E-Commerce and internal marketing and events teams to create regular HTML email campaigns for online customers, store customers and race entrants
  • Set up and management of campaigns in email marketing software, including analysis and reporting of campaign success
  • Creating and maintaining triggered email campaigns, including footwear guarantees, product reviews, mailing list sign-ups and abandoned shopping carts

Content Management

  • Updating content on website including banners, pods, vacancies, store information, advice, blog
  • Researching/writing/collating content for website including advice section and product information
  • Planning and implementing the ecommerce content strategy to increase site traffic, offer added value to customers and increase brand awareness
  • Merchandising the website to ensure products are displayed in the correct order to highlight new products and top offers
  • Liaising with internal designers to ensure web imagery is changed regularly
  • Amending website content to help with SEO, including page titles, metadata and content keyword density
  • Working with external search company admin system to improve site search
  • Updating content on company intranet

Technical/Data Management

  • Assisting in the creation and maintenance of microsites
  • Creating landing pages for promotions
  • Producing project specifications for web projects that enhance customer experience and deliver new functionality
  • Testing web developments created by external developers
  • Analysing and reporting on website statistics and promotions
  • Setting up online forms for competitions and ad hoc promotions
  • Regular submission of product database to Google Base and working with other Google webmaster tools
  • Running SQL queries to extract data for email and postal mailings
  • Collating and cleaning mailing lists
  • Updating customer contact details
  • Managing opt-ins/opt-outs from email marketing system

Skills/Qualifications

  • IT/web or e-commerce related degree (desirable)
  • Good knowledge and experience of web and e-commerce platform technology
  • Passion for online shopping and excellent understanding of customer journeys, user experience and design
  • Demonstrable experience in the creation of HTML emails and rules to ensure deliverability
  • Excellent knowledge and understanding of HTML and/or Dreamweaver
  • Experience of working with image software such as Photoshop or Fireworks
  • Experience of working with Content Management Systems
  • Solid understanding of SEO
  • Strong analytical and data management skills
  • Web/email copywriting skills
  • Experience of using web analytics software to gain insights on users and site trends and identify opportunities for improvement
  • Ability to communicate with people of all levels and to interact with technical resources
  • Proactive
  • Organised, able to prioritise, manage workload and meet deadlines
  • Good attention to detail
  • Interest in running/sport (desirable)

Interested candidates:
If you’re interested and share the company values of ground breaking customer service, integrity, success, teamwork and the welfare of staff, write to:

Sarah Whatley, Sweatshop, 12 Station Road, Hampton, Middlesex TW12 2BX or
email HR@Sweatshop.co.uk

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